| Headlines
Technology
Bookshelf
· Managing People
· The Mouse Driver Chronicles
· How Customers Think
· Thou Shalt Not Invest Foolishly:
Confessions of a Business Professor
· Working Identity: Unconventional
Strategies
for Reinventing Your Career
· Decision Making Support Systems:
Achievements and Challenges for the
New Decade
Calendar
Your Turn
Is E-Commerce E-ssential?
Sandeep Krishnamurthy is associate professor of e-commerce and marketing
at the University of Washington, Bothell.
Spotlight
Wake Forest University
The Wayne Calloway School of Business
and Accountancy
Babcock Graduate School of Management
Winston-Salem, North Carolina
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The Sweet Taste of Success
Krispy Kreme's Scott Livengood connects with customers by building
on nostalgia and brand mythology.Personally
Responsible
Notre Dame's Carolyn Woo believes that giving students an ethical
framework helps them confront dilemmas at work.
Advancing Africa
Improved management education could ha a drastic impact on Africa's
critical issues.
The Greening of China's B-Schools
Chinese business schools focus on sustainable enterprise.
Trials and Trends
Ángel Cabrera of Instituto de Empresa predicts that the future of
management education will revolve around key issues of
internationalization and integration.A
Certain Degree of Hospitality
As international tourism becomes one of the biggest industries in
the world, business schools train the next generation of managers for
hotels and restaurants.
Junior Executives
Students at the University of Oklahoma form small businesses, bring
products to market, and earn profits—in one semester.
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