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March/April 2009

Departments Features
   
Headlines 

Technology 

Research

Bookshelf  
? More Than Money 
? The Catalyst 
? Clean Money 
? Reward Systems
? The Finance Crisis and Rescue 
? Globalization 
? The Leadership Code
? Rubies in the Orchard

Spotlight
Right Message, Right Time
Cass Business School in London develops ads to convey the message that it's not all gloom and doom.

Your Turn 
Cross Trainers 
Victoria L. Crittenden is chairperson of the MBA Core Faculty for Graduate Management Programs at Boston College's Carroll School of Management in Massachusetts.

Ethical Outlook 
  KPMG's Tim Flynn puts ethics at the heart of the company's culture.

Solving the Doctoral Dilemma
 
As schools face the looming shortage of professors, they find creative ways to make up for the deficit.

Switching Cultural Codes
  Andy Molinsky of Brandeis International Business School helps students be more comfortable in unfamiliar cultural environments.

The Marketing Edge
  The communications departments at today's business schools handle a growing list of responsibilities while they work within shrinking budgets. A survey of marketing professionals shows how they do it and what they've learned.

And Now – Our Top Story
  Trying to grab media attention for your school? Marketing expert Peter Rooney explains what it takes to catch the attention of journalists at major media outlets.