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Publication Archives

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March/April 2008

Departments Features
   
Headlines 

Technology 

Research

Bookshelf  
· Followership 
· Epic Change 
· Think Smart, Act Smart 
· Executing Your Strategy
· Just Enough Anxiety 
· Earth: The Sequel 
· Megacommunities

Spotlight
Making 'Moo-lah'
A creatively conceived fund-raiser at the Tippie college of Business combines a bovine theme with an alumna's school spirit.

Your Turn 
Bridge to Practice 
Susan J. Ashford is associate dean for leadership programming and the Executive MBA Program at the University of Michigan's Stephen M. Ross School of Business in Ann Arbor. She also is the Michael and Susan Jandernoa Professor of Management and Organization.

Brand Evangelist
  Ogilvy & Mather's Shelly Lazarus believes every point of contact with the customer is a opportunity to promote the brand.

Measures of Success
  With Assurance of learning standards in full force, business educators evaluate how well their assessment plans are working—and where those plans should lead next.

Leadership in the Round
  The academic community adopts 360-degree assessment tools.

On My Honor
  Many schools have instituted honor codes to instill a sense of ethics in students. But how well do honor codes work? Four schools weigh in.

Prison Break 
  Gary Carini and John Jackson explore the many ways that the Prison Entrepreneurship Program benefits inmates, professors, and business students.




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