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March/April 2006

Departments Features
   
Headlines 

Technology 

Research

Bookshelf  
· Leadership Can Be Taught 
· The Running of the Bulls 
· Capitalism at the Crossroads 
· The Concise Handbook of Management
· Mastering Executive Education 
· Satisfaction 
· Will Your Next Mistake Be Fatal?
· Building Better Boards 

Your Turn 
Get Down to Earth to Teach Strategy 
Jorge A. Vasconcellos e Sá is the Jean Monnet Professor at the University of Lisbon in Portugal.

Refashioning the World 
  Korea's Sung Joo Kim understands the complex intersection of business, education, corporate responsibility, faith, and fashion.

Attention Grabbers 
  Four business schools seize on controversial and original ideas to market their programs and increase their brand visibility.

The Power of Virtual Marketing 
  Online technology is a portal for marketing and branding the business school.

B-Schools and the Common Good 
  Business can change the world in profound ways—and Boston University's Louis Lataif argues that business schools need to drive home that critical message.

The Next Economy 
  Joseph McCann believes business schools should prepare students for an economy that is yet to come.

Tapping Into the Tipping Point
  What key events spark moments of change? Stephen Stumpf  describes a dramatic tipping point at Villanova.