| Headlines
Technology
Bookshelf
· How Brands Become Icons
· Business Education and Emerging
Market Economies
· Never Eat Alone
· The One Thing You Need to Know
· Mother Leads Best
· Trading Commodities & Financial
Futures
· Beyond the Lemonade Stand
Your Turn
Wal-Mart: Teaching the Whole Story
Munir Quddus is the dean of the College of Business at Prairie View
A&M University in Prairie View, Texas.
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Insuring Success for the Road
Ahead
Ed Rust guides insurance giant State Farm into the future.The
Private Face of Public Schools
How to compete with the elite: state schools go private.
Building Community
B-schools work with businesses to strengthen local economies and
develop entrepreneurs.The Business Dorm
Residential colleges with a business or entrepreneurship theme give
students a chance to live and breathe their majors.
Treating Students Like Customers
Customer relationship marketing can help schools attract students,
keep them until graduation, and transform them into longtime supporters.
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