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Publication Archives

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July/August 2007

Departments Features
   
Headlines 

Technology 

Research 

Bookshelf  
· Reverse Psychology Marketing 
· The Voice of Authority 
· Dragons at Your Door 
· You Can Hear Me Now
· Anatomy of a Business 
· Karma Queens, Geek Gods, and Innerpreneurs
· The Ultimate Sales Machine 
 

Your Turn 
First, Do Not Cheat  
Steve Jones is dean of the Kenan-Flagler Business School at the University of North Carolina at Chapel Hill. 

Spotlight
To Build the Perfect Castle
Assistant professor Reynold Byers' annual Sandcastle Event turns the beach into b-school.

Destination: CEO 
  Travelocity's Michelle Peluso infuses the travel business with an entrepreneurial spirit.

Teaching Outside the Box 
  Four business professors find new ways to engage students and innovate in the classroom.

The Scientist and the Sage 
  It's time for business schools to realize that superb teaching is as important as top-notch research. 

A Dean's Life 
  What can professors expect if they become deans? Lives of commitments, sacrifices, and rewards.

Global Immersion 
  Educators examine the ways that globalization will affect the scale and scope of business education in emerging and established markets.

Repositioning Your MBA
  Northeastern University rebuilds its business curriculum around the needs of its clients—the corporations that partner with the school and hire its students.
  The Immersive MBA - At the University of Kentucky, a streamlined program revitalizes the business curriculum and delivers a degree in 11 months.




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