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July/August 2005

Departments Features
   
Headlines 

Technology 

Bookshelf  
· Market Busters 
· All Marketers Are Liars 
· Promoting Reasonable Expectations 
· Quality and Performance Excellence in Higher Education
· The HR Value Proposition 
· Five Regions of the Future
· The Book on Management  

Your Turn 
When I'm a Business School Dean ...  
Chris Tilghman recently graduated from Stanford Graduate School of Business and Stanford School of Education in California with an MBA and master's of education. 

Spotlight
Martin J. Whitman School of Management
Syracuse University
Syracuse, New York

Beauty King 
  Jean-Paul Agon brings a multicultural perspective to L'Oréal USA.

The Sarbanes-Oxley Effect 
  SOX signals a dramatic shift in business thinking—and teaching.

Sustainability at the Core 
  Mainstream business schools put corporate social responsibility at the heart of their programs. 

The Green Team 
  Three small, niche business schools make social responsibility and sustainable development their passions.

Doing the Math on MBA Enrollments 
  Recent research explores how– and whether–a bad economy boosts applications to business school programs.