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July/August 2004

Departments Features
   
Headlines 

Technology 

Bookshelf  
· Free Prize Inside 
· The Culting of Brands 
· What Matters Most 
· Changing Minds
· Culture and Prosperity 
· Assessing Academic Programs in Higher
   Education
 

Calendar 

Your Turn 
Shortage of Ph.D.s?  We're Turning Them Away 
Joe Joseph is the Dana Professor of Accounting at the University of Tampa's John H. Sykes College of Business in Tampa, Florida.  

Investment Strategy 
  John Bachmann of Edward Jones offers this tip for a high-yield investment: Put your money in customers and employees.

Hollow Men at the Helm 
  Sandra Waddock believes business schools must teach ethics and personal responsibility or risk more corporate scandals in the future.

The Executive's Degree 
  Today's EMBA student is international, self-sponsored, and more mobile than ever before. 

Brave New World, Bold New B-School 
  A roundtable discussion among author Gary Hamel and other strategy gurus sheds new light on what globalization may have in store.

You're Hired!/You're fired! 
  "The Apprentice" plays well as reality TV, but does it offer a convincing picture of the business world?  Two management educators offer differing opinions about the show's impact.