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July/August 2003

Departments Features
   
Headlines 

Technology 

Bookshelf  
· Honoring the Trust 
· Angel Customers & Demon Customers 
· The Secret History of the South Sea Bubble 
· Mobilize Your Enterprise
· How to Connect in Business in 90 Seconds or Less 

Your Turn 
An MBA Is Not Enough 
Louis E. Lataif, dean of the Boston University School of Management in Boston, Massachusetts.  

Putting People First 
  Andy Taylor knows that employees drive the long-term success of Enterprise Rent-A-Car.

The Made-to-Order MBA 
  Custom-made business degrees serve specialty markets and offer students industry-specific knowledge and a unique perspective.

The Learning Curve 
  Peter Ewell discusses recent strides in assessing learning outcomes in higher education and explores what still needs to be done. 

The Creative Curriculum 
  MBAs and executives learn that exercises in creativity help them find balance in their professional lives.

Dollars for Deans 
  Deans spend more than a quarter of their lives raising money for their b-schools.  The real challenges are setting priorities and looking toward future needs.

Camp B-School 
  High school students attend summer camps designed to teach them business basics and wake their interest in business school.