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Publication Archives

January/February 2010

Departments Features
   
Headlines 

Technology 

Research

Bookshelf  
· Inbound Marketing 
· China Rules 
· 147 Publishing Tips for Professors 
· The Buyout of America
· The Story of American Business 
· Toxic Leaders 
· The Surprising Solution
· Beating the Commodity Trap

Your Turn
Crafting a Statement of Intent 
"On a simple philosophical level, a mission statement answers the question, 'Why are we here?'" Jean-Pierre Helfer is dean of the Audencia Nantes School of Management in France.

Spotlight 
For the Sport of It
"If sports leagues are to become multi-billion-dollar businesses, they'll need well trained-managers." –Richard Honack

Build-A-Business Basica
  Maxine Clark of Build-A-Bear Workshop turns shopping into fun.

Management on a Mission 
  As the business world is evolving, so too are business schools, as they redefine their missions.

A New Model for Management Education
  Peter Lorange argues for a reinvention of the MBA delivery model, beginning with a staff of all part-time faculty. 

Paths to Performance 
  Wake Forest abandons a "one-size-fits-all" model of evaluating faculty performance for one that acknowledges diverse scholarly talents and career goals.

Cases Aren't Just for Students 
  At the Darden School, writes Ken White, case studies help keep the board of trustees engaged as they study and debate challenges facing the school.