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Publication Archives

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January/February 2008

Departments Features
   
Headlines 

Technology 

Research

Bookshelf  
· From Higher Aims to Hired Hands 
· What the Customer Wants You to Know 
· Judgment 
· The Opposable Mind
· The Future of Management 
· Managing the Unexpected 
· Strategy and the Fat Smoker

Your Turn 
What is the Purpose of Business? 
If someone asks our students to pinpoint business's true mission, we want them to have a compelling answer. 

Spotlight 
Field Lessons
By e-enacting a pivotal Civil War battle, EMBA students tap their potential for leadership.

The Instant Messenger
  3n's Cinta Putra knows the value of mass communication during times of crisis.

Technology at Work 
  Lee Schlenker and Adam Mendelson believe that the best technologies to teach at the b-school are those already use in the workplace.

Teaching Business in a Web 2.0 World 
  Student entrepreneurs at the University of Arizona tap the power of wikis, blogs, and social networks.  

Is the Paperless Classroom Possible? 
  Can professors teach a course without using a textbook or hardcopy papers? Yes, says Allen H. Kupetz—and more of them will do so in the future. 

Research re-Examined 
  AACSB International's Impact of Research Task Force report sparks dialogue and debate about how business schools should measure and define faculty scholarship.




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