The primary membership for the Marketing and Communications Council Affinity Group is administrators in AACSB International member educational organizations, responsible for public relations, media liaison, marketing communications, internal communications and allied activities.  The Marketing and Communications Council Affinity Group will operate consistent with the Policies and Operating Guidelines of AACSB International Affinity Groups.  

Participation in appropriate Marketing and Communications Council Affinity Group activities and events designed to provide education and enrichment for the general membership and open to all AACSB International members.

Please contact one of the Marketing and Communications Council Affinity Group Steering Committee members to discuss membership opportunities. 

Purpose/Objectives

1. To facilitate networking, communications and relationship-building among PR professionals in management education and to AACSB International general membership. 
2. To provide a forum for discussion of interests, issues and needs of PR professionals, within AACSB International and their home institutions. 
3. To identify and provide professional and career development opportunities for current and future PR professionals in management education. 
4. To work proactively towards greater recognition and advancement of the key role of public relations in contributing to the success of AACSB member institutions.
5. Encouraging members to propose programs and seek leadership positions in AACSB International and develop opportunities for participation in AACSB International sponsored programs and governance.
6. Provide support and advice to AACSB International and its own PR professional staff in raising the profile of the management education industry generally. 

Programs and Activities 

Programs and activities to accomplish the objectives of the PR Professionals in Management Education Affinity Group include, but are not limited to: 

1. Sponsoring professional and career development workshops and seminars for affinity group members, AACSB International members at the AACSB Annual Meeting and at selected AACSB International conferences throughout the year 
2. Establishing and maintaining a database of PR professionals in management education and of information pertinent to achieving the objectives of the group. (The listing information will be available to AACSB International members and used to establish and maintain an affinity group listserv or equivalent). 
3. Identifying and assisting with preparation of specialized data, information and reports on affinity group issues to support the affinity group and AACSB International goals and objectives 
4. Sharing information on professional and career development opportunities for PR professionals
5. Establishing mechanisms, as appropriate, for mentoring of current and potential PR professionals in AACSB International