Plenary I: Four Stages of Management Education
Material needs change over time. These changing needs have profound consequences for providers and consumers of business education, yet they are not sufficiently considered by the schools themselves neither in their provision of programs nor in the selection of faculty. This lack of alignment is one of the causes of the soul searching which has been affecting business schools in the past few years.

Kai Peters, chief executive at Ashridge, will show that one can identify four basic ingredients within business education and that these components are required at different levels and with different intensities for managers depending on the career stages at which they find themselves. Schools which take these differing needs seriously can position themselves along a continuum of provision.

This session will look at undergraduate, masters-level, executive education and coaching, as well as draw some conclusions as to how these segments affect suppliers and consumers of business education. 

Presentation

• Kai Peters, chief executive, Ashridge

Concurrent Sessions

Undergraduate Programs Conference

Assurance of Learning
This presentation will explore examples of best practices in assurance of learning and review frequently asked questions about outcomes assessment within the context of AACSB standards. Participants in this session will gain an understanding of AACSB assurance of learning standards and expectations and their context within the overall landscape of higher education.

Presentation

• Jerry E. Trapnell, executive vice president and chief accreditation officer, AACSB International

Globalizing the Undergraduate Experience: Partnering in International Internship Programs
All who are involved with management education today have long recognized the global character of business activity and the need to prepare students to participate effectively in an ever more global business environment. Courses on international topics and even traditional academic study abroad programs can only go so far, however, in enabling students to develop the awareness and skills necessary for success in this dynamic environment.

The Olin School of Business at Washington University in St. Louis has partnered with WHU – the Otto Beisheim School of Management, near Koblenz – in Germany since 1999 to offer students a unique study abroad experience: the International Internship Program.

Presentation

• Michael R. Frenkel, dean, WHU – Otto Beisheim School of Management
• Gary Hochberg, associate dean, Olin School of Business, Washington University in St. Louis

Home Runs and Heartaches: Putting Realism in Learning for Student Entrepreneurs
This workshop will present an overview of the issues faced by Belmont University as it developed a comprehensive and innovative co-curricular program in Entrepreneurship that offers students from across campus the opportunity to learn through the joys of success and the heartbreaks of failure through actual entrepreneurial experiences.

Many students come to college with existing businesses, and still more start a business sometime before graduation. The program integrates these entrepreneurial experiences into the students’ education through: three student business hatcheries across campus providing access to basic business infrastructure (desks, computers, phones, faxes, copier, etc.); student entrepreneur round-tables fostering peer to peer learning; counseling from faculty and community entrepreneurs; and, an Accounting Clinic offering free tax and general accounting support from accounting masters students and accounting faculty.

Presentation

Presentation

• Richard E. Sorensen, dean, Pamplin College of Business, Virginia Polytechnic Institute and State University

Concurrent Sessions

Undergraduate Programs Conference

The Credit Card Online Game
This presentation will focus on a nontraditional instructional method - an online game that was designed to teach students the knowledge and skills necessary for wise credit card usage. This type of instruction engages students in the learning, attracts interest, encourages participation, and is more fun. It “incorporates student experience and participation in a medium that they are interested in and comfortable with” (Eisner 2004). In addition, presenters will review the data on over a thousand students who have played The Credit Card Online Game since its debut in March of 2006.  Implications for interactive learning will be explored. This presentation is intended to appeal to anyone interested in learning a new application of an interactive learning approach or anyone who currently uses interactive learning techniques in the classroom.

Presentation

• Phylis Mansfield, assistant professor of Marketing, Sam and Irene Black School of Business, The Pennsylvania State University at Erie, The Behrend College
• Mary Beth Pinto, director, Center for Credit and Consumer Research, Sam and Irene Black School of Business, The Pennsylvania State University at Erie, The Behrend College

Best Practices in Assurance of Learning
The Argyros School implemented a completely revamped assurance of learning plan for the 2005-2006 academic year.  Two of the five goals in the new plan, Personalized Education and Communication Skills, are required for all programs at Chapman University. The remaining three goals, Knowledge of the Discipline, Professionalism, and Global Astuteness, are specific to the Argyros School.  The previous plan relied primarily on indirect, survey based measures. The current plan involves a mixture of indirect and direct measures including course embedded assessment, student and employer surveys, and quantitative metrics such as student/faculty ratio. Faculty played the central role in designing the assurance of learning program and the process has led to important revisions in the curriculum.

Presentation

• Jack Broughton, associate dean, Argyros School of Business and Economics (ASBE), Chapman University 

Graduate Programs Conference

The Global Consultancy Project
Increasingly, business schools are faced with the challenge of modeling global realities in the curriculum, as well as providing a hands-on learning environment for their students. The Tuck School of Business at Dartmouth College has found a way to achieve both of these objectives in one program, a global consultancy project. Director of the Tuck Global Consultancy will share his experiences and discuss the major factors that make this type of program successful.

Presentation

• John Owens, director, The Tuck Global Consultancy and adjunct professor of business, Tuck School of Business, Dartmouth College    

Assurance of Learning, An Online Approach: From Idea to Implementation
One of the goals of assessment of student learning outcomes is to build the culture of assessment into the daily practice of teaching. Eidos, an online course management system, provides individual instructors the ability to use the same assessment methods (as is, or with modification) in their grading of student work, thus bringing the assessment process directly into the classroom. Building assessment into an online course management system puts the mechanics of assessment directly into the instructor's design of the course. This session will familiarize participants with ways of targeting goals and objectives for the assurance of learning and introduce the participants to the dual function of Eidos. Presenters also will discuss the implementation issues facing the team related to both faculty concerns and programming challenges.

Presentation

• Roselie McDevitt, assistant professor, Charles F. Dolan School of Business, Fairfield University  
• Curt Naser, associate professor, philosophy and author of the Eidos System, Charles F. Dolan School of Business, Fairfield University 
• Michael Tucker, chair, Continuous Improvement and Assessment Committee and professor, Finance, Charles F. Dolan School of Business, Fairfield University

Specialized Degree Programs
The movement toward specialized degrees has been quite pronounced in recent years. This session will focus on the experience of three programs with implementation and early success of specialty degrees. By definition, specialized degrees come in many flavors and dimensions–occupational (e.g., supply chain management or marketing research), industry sector (e.g., health care, technology, or entertainment), or even region (e.g., international or Asian-Pacific business). The schools that offer specialized degrees build them off of a variety of platforms and with varying degrees of institutional support. Some schools offer specialties within a framework that accommodates more general degrees, while others have moved toward complete specialization. Some specialties are obtained by taking a particular sequence of coursework while others provide more extensive co-curricular support through endowed centers. The panel will explore these various aspects of specialty programs, with special emphasis on the challenges of implementation and the early indications of performance of these offerings in terms of application volume, student satisfaction, and placement success.

Presentation Knetter
Presentation Kumar
Presentation Wilcke

Concurrent Sessions

Strategies for Integrating Liberal Arts and Business Education
The synergy of liberal arts and business studies has long been advocated. Nevertheless, the intersections of these two areas are often very limited and difficult to establish. Students at most schools often see general education coursework as unrelated requirements to be surmounted before "important" major classes are taken. Accordingly, those of us charged with ensuring a meaningful general education experience that complements and adds value to a focused business program struggle to create integrated, current, and interesting curricula that are recognized as important by students and faculty alike. This session will focus on the efforts at Wake Forest University and Bentley College to enhance their infrastructure with opportunities for undergraduate students from both the liberal arts and business to broaden their horizons.

Presentation

Undergraduate Rankings and Potential Impacts
With the recent addition of BusinessWeek’s “The Best Undergraduate B-Schools,” we now have at least two annual rankings of undergraduate business programs (the other being U.S. News & World Report’s “Top Business Programs”). This session will explore the potential impacts, positive and negative, of these rankings on undergraduate business programs and, more broadly, on undergraduate business education in general. Panelists will explore this issue through the lens of their experiences with these rankings in their undergraduate business setting.

Presentation

• Andrea Hershatter, associate dean and director of BBA Program, Goizueta Business School, Emory University 
• Jim Hurley, assistant dean, Weatherhead School of Management, Case Western Reserve University
• M. Beth Ingram, associate dean of Undergraduate Programs, Henry B. Tippie College of Business, The University of Iowa 
• Jack Wilkerson, dean, Wayne Calloway School of Business and Accountancy, Wake Forest University 

Graduate Programs Conference

Assurance of Learning
This presentation will explore examples of best practices in assurance of learning and review frequently asked questions about outcomes assessment within the context of AACSB standards. Participants in this session will gain an understanding of AACSB assurance of learning standards and expectations and their context within the overall landscape of higher education.

Presentation

• Jerry E. Trapnell, executive vice president and chief accreditation officer, AACSB International

The Service Science Initiative at North Carolina State University
This session will provide an overview of the emerging discipline of Services Science, Management, and Engineering (SSME) and summarize the efforts undertaken at NC State to launch a services track in the MBA program. IBM has been encouraging universities to launch programs focusing on services because (1) services now dominate our economy (and are growing globally), (2) services are unique, and (3) our knowledge base about services is inadequate. Within nine months, NC State was able to move from initial discussions with IBM to faculty approval of a new services curriculum for the MBA.

Presentation

• Steve Allen, associate dean, College of Management, North Carolina State University
• Paul Kontogiorgis, SSME ambassador, IT Services Curriculum program director, IBM Almaden Research Center

The Future of HR Education: The Case for Common Denominators in HR Curricula
Many business schools consider the needs and requirements of employers when creating HR curricula thus providing a critical perspective to drive the school’s success in placing candidates upon graduation. Yet an extensive research study conducted by The Society for Human Resource Management (SHRM) to identify the needs of students, employers, and academics regarding graduates’ readiness for employment showed a decisive lack of standards in HR education. The result? Graduates do not possess the basic knowledge and skills required for employment. This session discusses why and how SHRM developed its HR Curriculum Guidebook and Templates—supported by AACSB, provides sample templates to use to develop a robust, standardized HR curriculum, and offers teaching tools to enhance HR education in the classroom and beyond.

Presentation

• Debra J. Cohen, chief knowledge officer, Society for Human Resource Management
• Nancy A. Woolever, manager of Academic Initiatives, Society for Human Resource Management

Plenary III: The Curriculum of the Future: "The Role of Open Content Texts"
Existing Wiki software can be modified to permit worldwide communities of academics, students, and practitioners to collaborate in developing open content textbooks made freely available to students all over the world. Content will be fresh, authoritative, and have a global perspective. This session describes a prototype XML textbook project underway at the University of Georgia for more than two years; and a more comprehensive project which has just been launched for dual language business fundamentals and introduction to information systems texts. Issues of quality assurance, funding, faculty incentives, and governance will be discussed, as well as how similar projects can be initiated in other disciplines.

Presentation

• Don McCubbrey, clinical professor, Information Technology and Electronic
  Commerce, Daniels College of Business, University of Denver
• Richard Watson, J. Rex Fuqua Distinguished Chair for Internet Strategy and director of the Center for Information Systems Leadership, Terry College, University of Georgia       

Concurrent Sessions 

Teaching Students Lifelong Career Management Skills: A Case for Outsourcing Career Services
This presentation will involve a discussion about an alternative approach to traditional university career centers. Presenters will discuss the cost effective model, and how it addresses the increasingly high expectations of business school students, parents, employers, and members of Boards of Advisors regarding career preparation of students, as well as how the model can influence rankings. The presentation also will focus on plans to move to a lifelong career management model, rather than a traditional career center assessment and placement model, and the global career management firm, Lee Hecht Harrison (LHH)’s role in achieving this goal.

Presentation

Graduate Programs Conference

MBA Any Way – Examples of Successful Flexible Programs
Increasingly, mid-career working professionals who seek an MBA face the challenge of how to balance work, travel, and lifestyle with requirements for classroom attendance.  This session examines the processes, challenges, and lessons learned from the faculty, student ,and administrative perspectives, to transition from classroom to high quality, flexible delivery models.

Presentation

Thunderbird for Good – a platform for global leadership development
Thunderbird’s mission—to educate global leaders who create sustainable prosperity worldwide—is articulated around five core elements: global mindset, global entrepreneurship, global thought leadership, global networking and global citizenship.

Thunderbird for Good is a school-wide initiative created in 2005 to help students, alumni, employees and members of our community at large engage directly in projects that apply Thunderbird’s unique organizational capabilities and resources to serve important needs that are normally not addressed in the course of our day to day educational activities.  Thunderbird for Good is both a way to channel the School’s own corporate social responsibility as well as a platform for global leadership development.

Presentation

• Ángel Cabrera, president, Thunderbird, Garvin School of International Management