AGENDA
 

Presentation

• Neal Mero, vice president and chief advocacy officer, AACSB International
   

Plenary I: Empowering Faculty Via Open Source Communities
Early Course Management Systems helped us collect homework, make the syllabus digital, and provided some progress in online assessment. These generic tools, however, fall short of supporting specific pedagogy or valued teaching techniques that may be discipline specific. Open Source communities, like the Sakai Project or Open Source Portfolio, are rapidly harvesting a world-wide endeavor to develop the teaching and assessment tools we need at very favorable economics. This session will explain how faculty can engage directly in open source communities to get the software we really want.

Presentation

• Brad C. Wheeler, chief information officer, professor, and dean, Indiana University
   

Integrated Education/Learning
(A1) Integrating Business Curricula:  The University of Tennessee Experience
For nearly two decades the University of Tennessee has worked to better integrate its MBA, undergraduate, and other curricula across business and selected other disciplines. This presentation will describe that experience, offer pros and cons, make suggestions for successful integration, and engage the audience in a discussion of other schools’ efforts to integrate business curricula.

Presentation

• Jan R. Williams, dean, College of Business Administration, University of Tennessee at Knoxville
   

Individual Teaching Effectiveness
(A2) Internationalizing Your Career
This workshop will explore how business school professors can internationalize their careers by identifying the different opportunities which they can exploit as part of their professional development.  An international orientation is considered by many recruiters as one of the key attributes of business leaders. Management publications suggest that graduates of today's business schools and executives alike must have an appreciation for globalization, an understanding of the world economy, and a facility for cross-cultural management. It is imperative, therefore, that business school professors also have an international orientation in order to develop relevant and powerful pedagogical materials and provide inspiration and guidance for their undergraduate, graduate, executive students, and business school professors.

Presentation

• John Branch, lecturer of Strategy and Marketing, Stephen M. Ross School of Business, University of Michigan
   

Experiential Learning
(A3) Using Business Games:  An Inventory of Best Practices
Computerized games have been used in business schools since the late-1950s. Over the years their structure has remained the same although their delivery method has changed dramatically from the mainframe to the internet. This session will review what is available along with what has evolved as “best practices” for business gaming success.

Presentation

• Joseph Wolfe, president, Experiential Adventures LLC
   

Luncheon and Plenary II: Developing the Next Generation of Business Leaders: What is the Role of Business Schools?
The journey of becoming a leader can and should begin in the university setting. The benefit of teaching leadership in college is that we have the ability to get students off to the right start. Many corporations have specialized leadership development programs for their top employees. Why shouldn’t business schools do the same to really prepare students for the competitive market place? Traditionally, leadership in business schools has been taught in a single course. The problem with this approach is that teaching leadership requires more than a course. Becoming an effective leader does not occur in a day, a week, a month, or a year. It is a life-long pursuit of acquiring knowledge, raising self-awareness, practicing skills and behaviors, making mistakes, observing others, and constant learning. How can business schools best help students start developing their leadership skills?

Presentation

• Christine M. Riordan, associate dean for external relations and the Luther Henderson University Chair in Leadership, Neeley School of Business, Texas Christian University
   

Integrated Education/Learning 
(B1) Service Learning in Management Education 
Over the last several decades, business education has been criticized for neglecting to encourage ethical decision-making and corporate citizenship in its graduates. Service learning, through its potential to instill civic values along with reinforcement of academic learning, has been lauded as one of the most powerful teaching tools available. While its use has spread in business schools, it still is an evolving pedagogy. Questions remain about the purposes for which it should be used, the academic incentive systems that may or may not encourage its use, and the course design features that must be incorporated to allow this powerful tool to be fully utilized. This highly interactive session will explore each of these facets of service learning and discuss whether this pedagogical tool is a potential answer to creating civic-minded, socially responsible business school graduates.

Presentation

• Mary Anne Watson, associate professor, Management; associate dean, John H. Sykes College of Business, The University of Tampa
• Susan Steiner, associate professor, Management; associate director, Center for Innovation and Knowledge Management, John H. Sykes College of Business, The University of Tampa
   

Individual Teaching Effectiveness
(B2) How Four Schools Use Business Simulation to Assess Learning
For business programs and schools, accreditation by The Association to Advance Collegiate Schools of Business can be a time consuming, laborious, but crucial process. Although there are many aspects to its accreditation process, AACSB has a specific expectation of an extensive time investment in transformational learning. The purpose of this panel session is to illustrate how four faculty and schools have employed a comprehensive business simulation to evaluate the learning that has been achieved within their respective programs.

Presentation

• Ernest Cadotte, professor of Marketing, College of Business Administration, University of Tennessee at Knoxville
• Denise J. Luethge, associate professor, College of Business and Public Administration, Drake University
• William Patterson, professor, College of Business Administration, Sullivan University
• Richard Riley, professor, College of Business, West Virginia University
   

Experiential Learning 
(B3) Value of the Business Plan Competition
Business plan competitions represent an excellent mechanism for students to develop and enhance critical skills associated with starting and managing a growing venture. Well designed competitions bring together venture minded students with a host of individuals knowledgeable about the entrepreneurial process (including but not limited to equity investors, experienced entrepreneurs, and professional service providers). These events have become core components of many of the world’s top entrepreneurship programs. Accordingly, this workshop is designed to expose participants to the many potential benefits accruing to both students and participating universities. Emphasis will be placed on developing competitions internal to your institution as well as preparing students to compete in many of the well-established intercollegiate competitions.

Presentation

• Alex F. De Noble, professor of Management and Entrepreneurship, College of Business Administration, San Diego State University
   

Integrated Education/Learning
(C1) The Challenge of Curriculum Integration: Overcoming Obstacles and Engaging Faculty and Students 
Integrating the business curriculum presents a variety of challenges and obstacles, such as setting common objectives, developing means for assessment, and fostering faculty collaboration. This presentation will provide an overview of how the "integrated foundation semester" was developed at the College of William and Mary over the past five years. Several common themes are integrated across core courses: ethical decision-making, global perspective, team dynamics, presentation skills, and technology skills. Particular attention will be given to cross-disciplinary models for integration and means for assessment, as well as creating a culture of student and faculty engagement

Presentation

• Christopher Adkins, director of Undergraduate Programs, Mason School of Business , College of William and Mary
   

Experiential Learning 
(C2) Bringing Real-world Issues into Large Business Classes by Using Teams and Multi-media Case Studies 
Participants will be exposed to and will get to work with state-of-the-art instructional materials that have been successfully used in multiple universities, impacting over 5,000 undergraduate and graduate business students. Objectives of the instructional materials is for all students in the College of Business to obtain basic training in information technology skills, integrate business skills with technical knowledge, enhance decision-making skills, use principles of risk and cost management to solve problems, and enhance teamwork among members, thereby increasing productivity. Prior research suggests that the use of multi-media in education fosters deeper learning in students when compared to traditional verbal- or text-only instruction.

Presentation

• Chetan Sankar, Thomas Walter Professor, College of Business, Auburn University
• Victor W.A. Mbarika, professor, Department of Management, Marketing, and E-Business, College of Business, Southern University and A&M College
   

Plenary III: Tips On Becoming A Better College Teacher
Professor Joe Hoyle, the David Meade White Distinguished Teaching Fellow at the University of Richmond will discuss methods that he has used successfully for over 35 years to engage and encourage his students. He will offer practical advice on enhancing the classroom experience for both student and teacher alike including improved interactivity and student preparation. This award winning teacher examines each step of the learning process to identify where immediate steps can be taken to make the experience more efficient and effective.

Presentation

• Joe Hoyle, David Meade White Distinguished Teaching Fellow, Robins School of Business, University of Richmond
   

Integrated Education/Learning
(D1) Evaluating the Success of an Integrated Curriculum 
There has been concern in academic circles that the typical business program fails to provide the tools needed by managers (i.e., coordinating all departments of the business enterprise). This session will share how a program introduced students to the symbiotic relationship among the finance, accounting, marketing, human resources, and information systems departments. It will describe three cohorts performance over time on the integrative projects due each semester and the cohorts" average performance in the capstone course compared to the regular undergraduate program. It also will show what factors contributed to more success in the integrated projects across the semesters and what lessons could be learned in terms of symbiotic relationships across groups of courses undertaken in a semester. The final objective will be to share whether or not the students were getting the opportunity to reinforce and improve upon their critical thinking, analytical thinking, and functional skills throughout the program.

Presentation

• Deanne Butchey, instructor, College of Business Administration, Florida International University
   

Individual Teaching Effectiveness
(D2) More Tips on Becoming a Better College Professor 
As a follow up to the morning plenary session, Professor Hoyle will have an open forum discussion. This highly interactive discussion will offer additional tips and answer outstanding questions.

Presentation

• Joe Hoyle, David Meade White Distinguished Teaching Fellow, Robins School of Business, University of Richmond
   

Technology
(D3) Technologies Supporting Active Learning in the Classroom 
By using a mixture of demonstrations and hands on activities, this session will introduce participants to a variety of technologies that can be used to enhance active learning in the classroom. The first group of technologies (e.g., Camtasia, Softchalk) presented will center around techniques that can be used to move lecture content out of the classroom and make time for more interactive activities. The second group of technologies will consist of tools that can be used in the classroom, including audience responses technologies (a.k.a., clickers) and Tablet PCs, which will be networked together so participants can exchange information. The session will conclude with a presentation of evidence relating to the student learning benefits that can accrue from using the tools that have been demonstrated and some frank discussion regarding the challenges that an instructor will face in incorporating the tools into the classroom.

Presentation

• Grandon Gill, associate professor, College of Business Administration, University of South Florida
   

Luncheon and Plenary IV: The Impact of Research
This important plenary session will offer a preview and opportunity to discuss the work of AACSB International’s Task Force on the Impact of Research, which will issue its final report in the fall of 2007. Presenters will describe AACSB’s analysis of business school scholarship, including the value propositions for various constituents, incentive structures, recent criticisms, and the role that research plays in individual college development. Discussion will focus on task force recommendations to increase the overall value and visibility of business school research

Presentation

• Rick Cosier, dean and Leeds Professor of Management, School of Management and Krannert Graduate School of Management, Purdue University
• Dan LeClair, vice president and chief knowledge officer, AACSB International
   

Individual Teaching Effectiveness
(E1) Using Electronic Portfolios to Document and Assess Student Learning: Implications for Business Education and Accreditation
This session will demonstrate the advantages of using an electronic portfolio requirement to document and enhance student learning outcomes key components of the assurance of learning standard required by most business school accrediting agencies. In addition, it will explore the pedagogical rationale for requiring electronic portfolios in business education and provide helpful tips about implementing the requirement. A comparison and contrast of a number of software platforms (e.g. College LiveText.edu Solutions, Chalk and Wire, Open Source Portfolio, Folio by ePortaro, etc.) will be provided along with some insight about how to select the platform that will best meet the assurance of learning requirements for accreditation and reaffirmation, as well as other institutional goals. Participants will be asked to brainstorm about how to improve the use of electronic portfolios to document and enhance student learning regardless of discipline or type of institution.

Presentation

• Jude Rathburn, assistant professor of Management, College of Business and Economics, University of Wisconsin – River Falls  
   

Technology
(E2) Combining Virtual and Live Education: A Winning International Experience
This session will provide ideas on integrating the best of two platforms; online learning and live instruction. Additionally, the importance of "thinking globally" will be discussed as participants learn some of the tips and tricks that make for a more meaningful class for the students, as well as some of the pitfalls to avoid. Webster University operates more than 100 campuses worldwide, including eight international campuses. Overseas study is fairly popular with undergraduate students and many graduate students and in order to accommodate students that are unable to travel abroad, Webster developed a hybrid structure which enables students worldwide to complete a graduate course online that includes a one-two week live instruction component in an international site. Hybrids have been completed in Thailand and China for the School of Business and in Geneva for the School of Education. Both elective and required courses have been developed; the advantages and downsides of each will be discussed.

Presentation       Presentation             Presentation

• Debbie Psihountas, associate professor of Finance, School of Business and Technology, Webster University