Integrated Education/Learning Track
“Service Learning in Business Classes”
A summary of what service learning is and how important it is for colleges/universities to reach out to local communities. The benefits students derive from service-learning activities will be enumerated. The session will offer suggestions on how to implement service learning in courses.

  Bibliography 
  PowerPoint Presentation 

• Jane Reid, professor of Marketing, Williamson College of Business Administration, Youngstown State University

• Mark Toncar, associate professor of Marketing, Williamson College of Business Administration, Youngstown State University

Individual Teaching Effectiveness Track
“From Consulting to the Classroom”
This session will discuss how consulting can and should enhance research and experiential teaching effectiveness. Consulting should lead to scholarly output in highly regarded journals and vice-versa.

Creative ideas will be offered on how to integrate consulting with new academic programs. Importantly, we must understand the pitfalls and identify appropriate opportunities for academics in consulting. Consulting should be a consequence of a faculty member's recognition as an expert scholar in a given field rather than just a gun-for-hire. In AACSB schools, consulting opportunities will be a consequence of well-designed academic programs. However, consulting projects can have dysfunctional effects within the organization. Nonetheless, we have an obligation to expand our students’ knowledge about the world of work such that we should include plant visits and real world problems (i.e., consulting) in core undergraduate courses. Participants will have the opportunity to share their questions as well as their perspectives on these important issues.

  Outline 
  PowerPoint Presentation 

• Benjamin W. Rockmore, professor of Management, College of Business Administration, University of Central Florida

• Kirk Wakefield, chair, Marketing Department, Hankamer School of Business, Baylor University

• Keith Womer, dean and professor of Management Science, College of Business Administration, University of Missouri St. Louis

Experiential Learning Track
"Value of Business Plan Competition
Moot Corp® is in its 22nd year, and is the largest and most prestigious business plan competition in the world; it is by invitation only and requires entrants to have won a previous international competition. It has produced an enviable set of winners and high place finishers that have gone on to raise significant amounts of venture capital and launch commercially viable organizations. Moot Corp director, Rob Adams, will discuss the benefits of business plan competitions to students, business schools, the local economy, and the country. From curriculum, to funding, to implementation, participants will understand what it takes to utilize this experiential method of educating students. The process of starting, building, and running the competition and its international affiliations will be covered.

  PowerPoint Presentation 

• Rob Adams, director, MOOT CORP® Competition

Luncheon and Plenary II: Curriculum of the Future: “The Role of Open Content Texts "
Existing Wiki software can be modified to permit worldwide communities of academics, students, and practitioners to collaborate in developing open content textbooks made freely available to students all over the world.  Content will be fresh, authoritative, and have a global perspective.  This session describes a prototype XML textbook project underway at the University of Georgia for more than two years; and a more comprehensive project which has just been launched for dual-language business fundamentals and introduction to information systems texts.  Issues of quality assurance, funding, faculty incentives, and governance will be discussed, as well as how similar projects can be initiated in other disciplines

  PowerPoint Presentation 

• Don McCubbrey, clinical professor and director, Center for the Study of Electronic Commerce, Daniels College of Business, University of Denver

• Richard Watson, J. Rex Fuqua Distinguished Chair for Internet Strategy and director of the Center for Information Systems Leadership, Terry College of Business, University of Georgia.

Integrated Education/Learning Track
"Using AACSB Assessment Goals to Accomplish Curriculum Integration" 
The Fulltime MBA Program at Pepperdine University has identified curriculum integration as a major objective. Rather than attempt to integrate the entire curriculum at the same time, the following approach has been adapted:

(1) Integrate one element of the curriculum at a time; (2) Use AACSB Assessment Goals as tools to facilitate curriculum integration.

  PowerPoint Presentation 

• Charles McPeak, lecturer of Accounting, Graziadio School of Business and Management, Pepperdine University

Individual Teaching Effectiveness Track
“In Search of When Learning Happens: An AI Approach”
Appreciative inquiry is a powerful technique for determining the life giving force in an event or organization. This session will use the appreciative inquiry methodology to extract from the participants the themes or critical factors that makes a specific situation or event a learning moment. We have data from both undergraduates and graduates about when learning happens for them and we will share this data with the participants after they have completed the exercise.

  PowerPoint Presentation 
  Interview Exercise 
  Emerging Themes Handout 
  Instructor Notes for Delivery 
  Slides - Appreciative Inquiry narrative (with sound) 
  Interview Protocol 

• Tim Peterson, director, clinical associate professor, Mays Business School, Texas A&M University

• Jennifer R. Roberson, MBA graduate, Oklahoma State University

Experiential Learning Track
"Web Based Experiential Learning"
The Internet has opened up new possibilities for making content available to students.  Up to now, this has consisted of materials from academic and practitioner journals available from library and subscription databases and from authoritative websites such as economist.com.  More recently, audio and video podcasts, online software demonstrations, and open content textbooks have shown much promise in providing current and alternative (e.g. global) perspectives through new delivery channels as well as the ability to bring the collective knowledge of a community to bear in the development of pedagogical materials. This session describes the potential of the new technologies to engage students and enhance their learning experience.

  PowerPoint Presentation 

• Don McCubbrey, clinical professor and director, Center for the Study of Electronic Commerce, Daniels College of Business, University of Denver

• Richard Watson, J. Rex Fuqua Distinguished Chair for Internet Strategy and director of the Center for Information Systems Leadership, Terry College, University of Georgia.

Integrated Education/Learning Track
“Effective Teaching Strategies for Difficult Topics: Ethics and Sustainability”
This session will explore various approaches and strategies for teaching business ethics and sustainability. While the focus will be on MBA level courses, many of the ideas can easily be incorporated into undergraduate curriculum.

In the area of business ethics, we will look at how to provide students with a framework for decision making when the rules aren't clear, and how to heighten their awareness of ethical issues. In the area of business sustainability, we will look at the concept of the triple bottom line in helping students to further develop their critical thinking skills by using perspectives from social science and environmental studies to analyze contemporary corporations and performance enhancement.

  PowerPoint Presentation 

• Sharon Hanna-West, Exide Distinguished Lecturer of Ethics and Sustainability, College of Business, University of South Florida

Individual Teaching Effectiveness  Track
“Level Three Teaching”
Human behavior occurs at three levels:  1) visible behavior 2) conscious thought and 3) semi-conscious or pre-conscious values, assumptions, beliefs and expectations (VABEs) about the way the world is or should be. Awareness of these three levels helps instructors to think about what they target when they teach:  visible behavior, conscious thought or core VABEs.  Level Three influence is more long lasting and more powerful-and to some instructors more dangerous.  Presenters intend to explore how to teach at level three in order to have a lasting impact on students.

  PowerPoint Presentation 

• James Clawson, professor, Darden Graduate School of Business, University of Virginia

• J. Randolph New, professor of Management, Robins School of Business, University of Richmond

During this session, faculty will learn about the pros and cons of using business simulations in the classroom. A recent study into the pedagogical value of simulations will be highlighted as well. Finally, participants who bring a wireless internet-ready computer to the session will be able play an intro to business simulation to get some hands-on experience of their own.

  PowerPoint Presentation 

• Ernest R. Cadotte, professor of Marketing, University of Tennessee

Plenary III: Faculty of the Future
The nature of faculty work is changing in significant ways from the traditional forms prevalent during the past century. Specifically, forces affecting faculty are taking several forms: shifts in faculty appointments and demographics, changing expectations among professionals concerning the role of work in one’s life, and contextual pressures on higher education institutions requiring new skills and abilities from faculty. This session will examine these forces and their implications for faculty work. The session also will suggest useful institutional strategies for supporting faculty in this time of change as they carry out the work of their institutions.

  Handout 
  PowerPoint Presentation 

• Ann E. Austin, Mildred B. Erickson Distinguished Chair of Higher, Adult, and Lifelong Education (HALE), Michigan State University

Integrated Education/Learning Track
"Integrated Curriculum" 
Integrated education is an important component of AACSB--International standards and reflects how most managers and business leaders operate. Business issues and problems tend to be just that, BUSINESS issues and not accounting problems or marketing issues.  Business schools must develop curriculum to reinforce this business reality and encourage thinking across disciplines and bringing tools from the appropriate functional areas to find solutions to complicated problems. 

The focus of this session on integrative education will be on the stages of development through which Babson College has progressed and future stages we see as necessary involving the implementation of their college strategy in entrepreneurship, technology-based curriculum, blended learning programs, field-based student opportunities, and international curricula.

  PowerPoint Presentation 

• Tova Garcia Duby, operations and ePlatform manager, Curriculum Innovation and Technology Group, Babson College
• Mike Fetters, provost, Babson College 

Individual Teaching Effectiveness Track
“Integrating Scholarship and Teaching”
There are never enough hours in the day to accomplish everything on professors' "to do" lists – especially when evaluations encourage them to perceive teaching, research, and service as separate and conflicting activities.  Empirical observations of 25 professors at work over more than 1500 hours show that they – often without thinking about it – integrate their work roles as they engage in activities that accomplish teaching, research, and or community service goals simultaneously. Research findings from two faculty observation studies will be shared during this session to stimulate discussions about whether faculty participants’ own current work contexts foster a fragmented or integrated approach to accomplishing academic work and to illustrate several different ways of integrating teaching, research, and service.  Discussions also will focus on the benefits of work role integration for faculty and departments as well as ways to encourage faculty to integrate their research and teaching more often and more creatively.

  PowerPoint Presentation 

• Carol L. Colbeck, associate professor and director of the Center for the Study of Higher Education, The Pennsylvania State University

Experiential Learning  Track
"Tepper MBA Tracks Alternative: Innovation and Collaboration at Carnegie Mellon"
Starting as an idea four years ago, the Tepper MBA Tracks were the result of the collaborative innovation on the Carnegie Mellon Campus. Coordinated by various college administrators, it was a sharing of the academic vision among the numerous faculty members that brought the idea to reality. The Tracks have created significant momentum among the MBA students, recruiters and alumni.

  PowerPoint Presentation 

• John Mather, executive director, Masters Programs, Carnegie Mellon University

Luncheon and Plenary IV: “Emerging Global Landscape of Management Education”
The demographic and economic environment for business education gives much to be optimistic about regarding future demand. And the array of alternatives available to consumers of business education has never been greater. In this session, John Fernandes, president and chief executive officer of AACSB International, will provide an overview of the most significant challenges facing business schools in the next decade, discuss how business school faculty can deal most effectively with these challenges and invite participants to consider the emerging thought leadership and advocacy roles of AACSB International.    

  PowerPoint Presentation 

• John Fernandes, president and chief executive officer, AACSB International

Integrated Education/Learning Track
"Award Winning Course: Corporate Governance and Business Risk"
This session discusses a recent award winning course that seamlessly integrates ethics, governance, risk, and control-related topics. Innovative teaching approaches present students with a "holistic" view of the role and influence of effective corporate governance on firm performance. This course at Lehigh University received the "2005 Innovation in Accounting Education Award" from the American Accounting Association.

  PowerPoint Presentation 

• Parveen Gupta, Frank L. Magee Professor of Accounting, College of Business and Economics, Lehigh University

Individual Teaching Effectiveness Track
“Getting Your Work Published”
This session will address the challenges and opportunities facing business school faculty relative to getting their research in to the intellectual marketplace. It also will discuss research and publication expectations for faculty in the context of where they are in their academic careers. Thus, the session will be suitable for faculty with both pre-tenure and post tenure appointments and include a treatment of how these differing circumstances relate to expectations about what constitutes being well published. Finally, the material covered also will provide guidance for faculty at differing types of institutions with a special emphasis on the differing strategies for success in both research and publications that might be appropriate for teaching oriented vs. PhD granting schools or departments.

  PowerPoint Presentation 

• Richard Klimoski, dean, School of Management, George Mason University, and associate editor, Academy of Management Learning and Education (AMLE)