Plenary I:
Emerging Issues in Quality Assurance for Online Courses
There are many perspectives on
quality for online courses. The
student must know his/her responsibilities, the instructor must know how
to work with online students and have appropriate tools, the institution
must ensure non-academic services are available to the students, and
the accrediting agency must have appropriate guidelines.
In addition, new open educational resources are beginning to shift
everyone's awareness of what is possible online.
Dr. Johnstone will touch on all these perspectives as she reviews
work going on in each of these areas.
Objectives, Key Points, Bibliography
PowerPoint Presentation
- Sally
Johnstone, executive director, Western Cooperative for Educational
Telecommunications (WECT)
Distance Learning: Connecting,
Continuing, Collaborating
Presenters will address issues vital to making a
“go/no-go” decision or other significant choices regarding the
utilization of technology-aided distance learning in MBA programs.
Topics include pedagogical considerations such as “translating”
courses from conventional to online formats; building a sense of
community; and faculty utilization. Technology
considerations include a review of the limitations as well as benefits of
online activities, and an understanding of support
structures and costs. A
survey of various schools’ technology-enhanced distance learning
programs will be presented.
Objectives, Key Points, Bibliography
Survey - various schools' technology-enhanced programs
PowerPoint Presentation I
PowerPoint Presentation II
- Donna Spinella,
associate dean for Executive Programs, William E. Simon Graduate
School of Business, University of Rochester
- Paul Velasco,
director of instructional technology, University of Michigan Business
School, University of Michigan
Systematically Building Integrated Blended Learning Experiences vs.
Online Models
This session will
address processes and strategies for program design and delivery.
Blended versus pure distance education models will be explored
along with the factors that lead schools to adopt each model.
Objectives, Key Points, Bibliography
PowerPoint Presentation - Beckwith
PowerPoint Presentation - Bergmann
- Douglas Beckwith, associate dean, College
of Graduate Business and Management, University of Phoenix
- Marilyn Bergmann, coordinator
for Distance Learning and Technology Services, College of Business,
University of Wisconsin-Eau Claire
Plenary II:
Changes in Accreditation Standards and Process
With the passing of
the new Business Accreditation standards in April 2003 and the Accounting
standards in April 2004, AACSB International and its member schools raised
the bar for excellence in management education. Any change, however
positive, brings questions and uncertainty. Hear what the new
standards mean for your b-school, especially distance learning initiatives,
and how you can make changes/improvements early in the academic
year toward achieving new goals.
Objectives, Key Points, Bibliography
PowerPoint Presentation or as a
Portable Document Format
- Jerry E. Trapnell, dean,
College of Business and Behavioral Science, Clemson University
Examining
the Pros and Cons of Using Online Assessments
This session will examine the use of online assessments in
teaching quantitative, MBA-level courses (i.e. Finance and Accounting). It
will present the pros and cons of using online assessments from various
dimensions: development needs (tools, time, resources, process), time on
task for development and grading, student satisfaction, and learning
effectiveness. The presenters will share their substantial experience in
the use of online assessments and what they
have found to be best practices and common pitfalls.
Objectives, Key Points, Bibliography
PowerPoint Presentation
- Howard Eisenberg,
associate director, MBA Online Programs, LeBow College of Business,
Drexel University
- Scott
Erikson, professor of Accounting, Instituto de Empresa
TOPSY-TURVY: Pedagogy-Driven Design of an
Online Course Management System While some institutions simply selected a ready-made
course management system (CMS) and made do with whatever technologies it
provided, others decided to turn that model inside-out.
Hear a case study about a pedagogy-driven CMS that began
by identifying what learning activities faculty members typically used
in their on-campus graduate level courses. Those activities were later
replicated in the online environment.
The result was the University
of Florida’s iNET course management
system and a suite of related tools that are "student and faculty
friendly."
Objectives, Key Points, Bibliography
iNET 2.5 Instructional Activities
PowerPoint Presentation
- Judith Fisher,
Instructional Technology Consultant, Warrington College of Business,
University of Florida
- Donna Johnson,
director, Warrington College of Business, University of Florida
E-Learning
Initiatives for Management: Making the Business Case
Moving from a pure Carnegie model of education to a mix employing various
forms of distance initiatives requires making the business case.
What economic models govern success? Key elements to ponder are
faculty compensation models, buying or making the e-learning technology
platform, faculty re-education in the new pedagogy as well as on the
technology. Marketing to underserved students and going mainstream are
other considerations, along with what courses should be loaded or
overloaded, and how faculty should be compensated. These and many more
issues must be addressed for successful program design, proposal,
implementation, and rollout when making the business case.
Objectives, Key Points, Bibliography
PowerPoint Presentation
- Andres Fortino,
associate dean, School of Management, George Mason University
A Case Study: Online Basic Principles of Marketing
An online Basic Principles of Marketing
class case study
is featured in this session in which adjunct faculty serve as assistant
professors to augment the major professor's role. Student learning is
enhanced through interactive simulation. Adjunct faculty serving
as teaching assistants allows for expanding enrollment and greater
quality of instruction over graduate assistants. The use of a computer
simulation in an online course stimulates students to think critically
about marketing concepts as they attempt to manage a brand in a
competitive environment. Supplemental support provided by the
adjunct professor ensures that students will receive prompt feedback and
guidance as they apply marketing principles in making brand decisions.
Objectives, Key Points, Bibliography
PowerPoint Presentation
- Madeline Johnson,
professor, Management, Marketing, and Business Administration, College
of Business, University of Houston-Downtown
Plenary III:
©2004 Steven J. McDonald
Advances in computer
technology over the past 15 years, including in particular the rapidly
increasing power and decreasing cost of computers and the dramatic growth
and seeming ubiquity of the internet, have among other things, created
tremendous new opportunities and methods for education.
It now is possible-and even simple- as a technical matter to offer
courses to “classes” of students who are separated from each other by
both geography and time and in “classrooms” that exist wherever (and
everywhere) there is a computer. Copyright law,
however, has proven to be a significant impediment to the full realization
of the promise of distance education.
This session will provide a broad overview of copyright principles,
along with a more specific and practical look at the various
provisions and exceptions that allow us to make use of copyrighted
materials in distance education, including fair use and the new TEACH Act.
Objectives, Key Points, Bibliography
Comparison of Prior and Current Law
Copyright Law Resources
PowerPoint Presentation
- Steve McDonald, legal
counsel, Rhode Island School of Design
How To Incorporate Multimedia Learning
Objects Into Online Courses
This session highlights different types of multimedia
learning objects, including video, audio only, audio with graphic files
and even text-based simulations. Participants learn when to incorporate
these objects into the curriculum for both quantitatively focused and
qualitatively focused online courses. The advantages and disadvantages of
different audio, video, and text formats for the learning objects are discussed as well as guidelines to develop the
learning objects themselves. Finally, a series of text-based simulations
that can be used in assorted subject areas, including accounting, finance,
economics, operations research, information systems, and leadership, are
demonstrated.
Objectives, Key Points, Bibliography
PowerPoint Presentation - Evanchik
PowerPoint Presentation - Nerurkar
- Michael Evanchik,
professor and associate chair, MBA and Graduate School, University of
Maryland University College
- Kshitij Nerurkar,
general manager, Tata Interactive Systems
Working
with a DL Sector: Providing Quality Nonprofit Management Education (Live
Session Web cast from the UK)
This session will outline the variety of options available in designing
distance education programs for managers in sectors from fully tailored
courses to versions of generic courses. There are difficult choices and
dilemmas to be addressed. Using the case of Winning
Resources and Support – a course developed for fundraisers
– the presenters will illustrate the way they went about developing and
evaluating this course in partnership with the UK Institute of
Fundraising. This course meets the standards for organization membership
and is a major way of enhancing practice standards in the
profession.
-
Jill
Mordaunt, lecturer, Open University
-
Terry
O’Sullivan, lecturer, Open University
Plenary
IV:
Faculty Training, Development and
Staffing: A Review of Critical Issues
As enrollment in online degree programs continues to grow,
schools of business must address several critical issues concerning
faculty staffing, training, and development. In this session, presenters
address important questions in each area and walk through a series of
decisions associated with each area. Participants
will gain a greater understanding of the trade-offs that will be
encountered when formulating policies for faculty staffing, training, and
development.
Objectives, Key Points, Bibliography
PowerPoint Presentation - Bahn
PowerPoint Presentation - Magjuka
PowerPoint Presentation - O'Callaghan
- Kenneth Bahn,
director, MBA Program, College of Business, James Madison University
- Paula O'Callaghan,
director, iMBA Program, Martin J. Whitman School of Management,
Syracuse University
- Richard Magjuka,
chairman and director of Kelley Direct, Kelley School of Business,
Indiana University
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