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Distance Learning Conference
May 23-25, 2004
University of Houston-Downtown
Houston, Texas  USA

 

Plenary I:  Emerging Issues in Quality Assurance for Online Courses
There are many perspectives on quality for online courses.  The student must know his/her responsibilities, the instructor must know how to work with online students and have appropriate tools, the institution must ensure non-academic services are available to the students, and the accrediting agency must have appropriate guidelines.  In addition, new open educational resources are beginning to shift everyone's awareness of what is possible online.  Dr. Johnstone will touch on all these perspectives as she reviews work going on in each of these areas. 

Objectives, Key Points, Bibliography 
PowerPoint Presentation 

  • Sally Johnstone, executive director, Western Cooperative for Educational Telecommunications (WECT) 

Distance Learning:  Connecting, Continuing, Collaborating 
Presenters will address issues vital to making a “go/no-go” decision or other significant choices regarding the utilization of technology-aided distance learning in MBA programs.  Topics include pedagogical considerations such as “translating” courses from conventional to online formats; building a sense of community; and faculty utilization.  Technology considerations include a review of the limitations as well as benefits of online activities, and an understanding of  support structures and costs.  A survey of various schools’ technology-enhanced distance learning programs will be presented.

Objectives, Key Points, Bibliography 
Survey - various schools' technology-enhanced programs 
PowerPoint Presentation I
PowerPoint Presentation II  

  • Donna Spinella, associate dean for Executive Programs, William E. Simon Graduate School of Business, University of Rochester
  • Paul Velasco, director of instructional technology, University of Michigan Business School, University of Michigan

Systematically Building Integrated Blended Learning Experiences vs. Online Models 
This session will address processes and strategies for program design and delivery.  Blended versus pure distance education models will be explored along with the factors that lead schools to adopt each model.

Objectives, Key Points, Bibliography 
PowerPoint Presentation - Beckwith 
PowerPoint Presentation - Bergmann 

  • Douglas Beckwith, associate dean, College of Graduate Business and Management, University of Phoenix
  • Marilyn Bergmann, coordinator for Distance Learning and Technology Services, College of Business, University of Wisconsin-Eau Claire

Plenary II:  Changes in Accreditation Standards and Process 
With the passing of the new Business Accreditation standards in April 2003 and the Accounting standards in April 2004, AACSB International and its member schools raised the bar for excellence in management education.  Any change, however positive, brings questions and uncertainty.  Hear what the new standards mean for your b-school, especially distance learning initiatives, and how you can make changes/improvements early in the academic year toward achieving new goals.

Objectives, Key Points, Bibliography 
PowerPoint Presentation or as a Portable Document Forma

  • Jerry E. Trapnell, dean, College of Business and Behavioral Science, Clemson University

Examining the Pros and Cons of Using Online Assessments 
This session will examine the use of online assessments in teaching quantitative, MBA-level courses (i.e. Finance and Accounting). It will present the pros and cons of using online assessments from various dimensions: development needs (tools, time, resources, process), time on task for development and grading, student satisfaction, and learning effectiveness. The presenters will share their substantial experience in the use of online assessments and what they have found to be best practices and common pitfalls.

Objectives, Key Points, Bibliography 
PowerPoint Presentation 

  • Howard Eisenberg, associate director, MBA Online Programs, LeBow College of Business, Drexel University
  • Scott Erikson, professor of Accounting, Instituto de Empresa

TOPSY-TURVY: Pedagogy-Driven Design of an Online Course Management System 
While some institutions simply selected a ready-made course management system (CMS) and made do with whatever technologies it provided, others decided to turn that model inside-out.  Hear a case study about a pedagogy-driven CMS that began by identifying what learning activities faculty members typically used in their on-campus graduate level courses. Those activities were later replicated in the online environment.  The result was the University of Florida’s iNET course management system and a suite of related tools that are "student and faculty friendly."

Objectives, Key Points, Bibliography 
iNET 2.5 Instructional Activities 
PowerPoint Presentation 

  • Judith Fisher, Instructional Technology Consultant, Warrington College of Business, University of Florida
  • Donna Johnson, director, Warrington College of Business, University of Florida

E-Learning Initiatives for Management: Making the Business Case 
Moving from a pure Carnegie model of education to a mix employing various forms of distance initiatives requires making the business case.  What economic models govern success?  Key elements to ponder are faculty compensation models, buying or making the e-learning technology platform, faculty re-education in the new pedagogy as well as on the technology. Marketing to underserved students and going mainstream are other considerations, along with what courses should be loaded or overloaded, and how faculty should be compensated. These and many more issues must be addressed for successful program design, proposal, implementation, and rollout when making the business case.

Objectives, Key Points, Bibliography 
PowerPoint Presentation 

  • Andres Fortino, associate dean, School of Management, George Mason University

A Case Study: Online Basic Principles of Marketing 
An online Basic Principles of Marketing class case study is featured in this session in which adjunct faculty serve as assistant professors to augment the major professor's role. Student learning is enhanced through interactive simulation.  Adjunct faculty serving as teaching assistants allows for expanding enrollment and greater quality of instruction over graduate assistants. The use of a computer simulation in an online course stimulates students to think critically about marketing concepts as they attempt to manage a brand in a competitive environment.  Supplemental support provided by the adjunct professor ensures that students will receive prompt feedback and guidance as they apply marketing principles in making brand decisions.

Objectives, Key Points, Bibliography 
PowerPoint Presentation 

  • Madeline Johnson, professor, Management, Marketing, and Business Administration, College of Business, University of Houston-Downtown

Plenary III:  ©2004 Steven J. McDonald 
Advances in computer technology over the past 15 years, including in particular the rapidly increasing power and decreasing cost of computers and the dramatic growth and seeming ubiquity of the internet, have among other things, created tremendous new opportunities and methods for education.  It now is possible-and even simple- as a technical matter to offer courses to “classes” of students who are separated from each other by both geography and time and in “classrooms” that exist wherever (and everywhere) there is a computer.  Copyright law, however, has proven to be a significant impediment to the full realization of the promise of distance education.  This session will provide a broad overview of copyright principles, along with a more specific and practical look at the various provisions and exceptions that allow us to make use of copyrighted materials in distance education, including fair use and the new TEACH Act.

Objectives, Key Points, Bibliography 
Comparison of Prior and Current Law 
Copyright Law Resources 
PowerPoint Presentation 

  • Steve McDonald, legal counsel, Rhode Island School of Design

How To Incorporate Multimedia Learning Objects Into Online Courses 
This session highlights different types of multimedia learning objects, including video, audio only, audio with graphic files and even text-based simulations. Participants learn when to incorporate these objects into the curriculum for both quantitatively focused and qualitatively focused online courses. The advantages and disadvantages of different audio, video, and text formats for the learning objects are discussed as well as guidelines to develop the learning objects themselves. Finally, a series of text-based simulations that can be used in assorted subject areas, including accounting, finance, economics, operations research, information systems, and leadership, are demonstrated.

Objectives, Key Points, Bibliography 
PowerPoint Presentation - Evanchik 
PowerPoint Presentation - Nerurkar  

  • Michael Evanchik, professor and associate chair, MBA and Graduate School, University of Maryland University College
  • Kshitij Nerurkar, general manager, Tata Interactive Systems

Working with a DL Sector: Providing Quality Nonprofit Management Education  (Live Session Web cast from the UK) 
This session will outline the variety of options available in designing distance education programs for managers in sectors from fully tailored courses to versions of generic courses. There are difficult choices and dilemmas to be addressed. Using the case of Winning Resources and Support – a course developed for fundraisers – the presenters will illustrate the way they went about developing and evaluating this course in partnership with the UK Institute of Fundraising. This course meets the standards for organization membership and is a major way of enhancing practice standards in the profession. 

  • Jill Mordaunt, lecturer, Open University 

  • Terry O’Sullivan, lecturer, Open University


Plenary IV:  Faculty Training, Development and Staffing: A Review of Critical Issues 
As enrollment in online degree programs continues to grow, schools of business must address several critical issues concerning faculty staffing, training, and development. In this session, presenters address important questions in each area and walk through a series of decisions associated with each area.  Participants will gain a greater understanding of the trade-offs that will be encountered when formulating policies for faculty staffing, training, and development.

Objectives, Key Points, Bibliography 
PowerPoint Presentation - Bahn 
PowerPoint Presentation - Magjuka 
PowerPoint Presentation - O'Callaghan 

  • Kenneth Bahn, director, MBA Program, College of Business, James Madison University
  • Paula O'Callaghan, director, iMBA Program, Martin J. Whitman School of Management, Syracuse University
  • Richard Magjuka, chairman and director of Kelley Direct, Kelley School of Business, Indiana University




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