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Continuous Improvement Symposium
September 14-16, 2003
St. Louis, Missouri  USA

Plenary I: New Changes in Business Accreditation
With the passing of the new Business Accreditation standards in April 2003, AACSB International and its member schools raised the bar for academic excellence in management education.  Any change, however positive, brings questions and uncertainty.  Hear what the new standards mean for your b-school, and how you can make changes/improvements early in the academic year toward achieving new goals. 

Objectives, Key Points, References 
PowerPoint Presentation 

  • Arthur Kraft, dean, College of Commerce and Kellstadt Graduate School of Business, DePaul University

The Assessment Portfolio: A Roadmap to Change
Co-presenters from the U.S. Air Force Academy will present a case study for developing a comprehensive, multidimensional assessment portfolio to build overall high quality and achieve continuous process improvement.  They will share different assessment tools to foster an environment of continuous improvement and ensure assurance of learning across the school's goals for teaching, research, and service.  This conversation will provide insight fro utilizing these tools in a unique context, such as the academy.

Objectives, Key Points, References 
PowerPoint Presentation 

  • Steve Fraser, director of assessment, U.S. Air force Academy
  • James Lowe, director of assessment, U.S. Air Force Academy

Reengineering the Core Curriculum: A Business Process Approach
This session examines the implementation of an integrated undergraduate core curriculum that has been downsized from 42 to 33 semester hours.  It replaces discipline-specific courses in accounting, finance, marketing, management, and information systems with interdisciplinary courses based on business process concepts.  The courses, which will not be team taught, include Production and Delivery of Goods and Services, and Acquisition and Management of Financial Resources.  The development of detailed course and learning objectives, interdisciplinary teaching materials, and preparation of faculty to teach interdisciplinary courses are on the discussion agenda.

Objectives, Key Points, References 
PowerPoint Presentation 

  • William P. Curington, associate dean of Academic Affairs, Sam M. Walton College of Business, University of Arkansas
  • Molly Rapert, associate professor, Sam M. Walton College of Business, University of Arkansas

Creation of Peer Circles
How do you identify your peer institutions?  This workshop explains the strategic management process and shows specific examples for using comparison data to identify both peer and aspirant schools.  It also advocates campus visits to foster long term relationships so that campus leaders can discover other institutions' best practices while contributing to peer development.

Objectives, Key Points, References 
PowerPoint Presentation 

  • James M. Collins, dean, School of Management, University of Alaska Fairbanks
  • Colin Read, associate dean, School of Management, University of Alaska Fairbanks

Moving from the Strategic Plan to Action
The former dean who put together a strategic plan that took the school through reaccreditation co-presents with the sitting dean who is now building on that successful blueprint.  The colleagues share their effective planning model, discuss the process of taking a plan from the shelf and making it a useable tool, and explain how to integrate the financial component of strategic management.

Objectives, Key Points, References 
PowerPoint Presentation 

  • Lee D. Dahringer, dean, Sellinger School of Business and Management, Loyola College in Maryland
  • Peter Lorenzi, professor and former dean, Sellinger School of Business and Management, Loyola College in Maryland

Doctoral Faculty Commission
The global decline in the doctoral faculty pipeline is one of the most pressing issues facing business schools.  Taking its charge from the AACSB International Board of Directors, the Doctoral Faculty Commission will discuss its research and projections about the doctoral faculty market and the dire implications if no action is taken.  Attend this session to discuss and debate proposed school and industry-level strategies for dealing with critical faculty shortages.

Objectives, Key Points, References 
PowerPoint Presentation 

  • Daniel R. LeClair, director of knowledge services, AACSB International
  • Carolyn Y. Woo, AACSB International Chair and dean, Mendoza College of Business, University of Notre Dame

Accounting Accreditation Standards Update
Accounting accreditation seeks to improve accounting education in order to meet the evolving needs of the accounting profession, as well as serve the needs of society.  As these needs evolve, so must the standards that serve them.  Following the April 2003 adoption of the new Business Accreditation Standards, a task force has begun to review and make recommendations for changes to the Accounting Accreditation Standards.  In this interactive session, participants will hear the latest updates on the recommendations for Accounting Accreditation changes.  A discussion follows the brief presentation for questions and audience input.

Objectives, Key Points, References 
PowerPoint Presentation 

  • Jerry E. Trapnell, dean, College of Business and Behavioral Science, Clemson University

Luncheon and Plenary II: Valuable Techniques for Learning Assessment
Hear practical techniques for installing authentic assessment.  In this information-packed session, Douglas Eder shares seven principles that lead to good practice of assessment.  Furthermore, gain examples of classroom assessment techniques, and strategies for overcoming some common issues related to implementing a new assessment plan.

Objectives, Key Points, References 
PowerPoint Presentation 

  • Douglas J. Eder, associate professor and director of undergraduate assessment and program review, Southern Illinois University Edwardsville

Assessing Student Learning
This interactive session addresses the process of evaluating student learning: establishing goals, defining standards, evaluating methods, planning curriculum, and collecting data.  Participants will generate learning goals consistent with AACSB accreditation standards, and investigate where in the curriculum these goals can be measured.

  • Kathryn Martell, associate dean, School of business, Montclair State University

Assurance of Learning: Small School Strategies
Examine low-cost, effective ways to measure student learning in a small school environment through course embedded assessment; web-based pre-testing and nationally-normed post testing; course dossier development and assessment; stakeholder opinion survey evaluation; exit interviews; and course evaluations.  Investigate models that improve the alignment of mission and goals with assessment techniques.

Objectives, Key Points, References 
PowerPoint Presentation

  • Bonita Betters-Reed, professor and faculty leader, Simmons School of Management, Simmons College
  • Jacob Chacko, associate dean, School of Business, Clayton College and State University
  • Deborah Marlino, professor, School of Management, Simmons College
  • Adel Novin, assistant professor, School of Business, Clayton College and State University

Engaging Large Enrollment Classes
Facing shrinking resources, senior faculty discuss strategies to manage and engage large numbers of students while maintaining superior course quality.  Award winning teachers describe innovative experiences and perspectives from three different business sub-disciplines.

Objectives, Key Points, References 
PowerPoint Presentation 

  • Dale Grossman, professor, Business Law, Department of Applied Economics and Management, Cornell University
  • Ed McLaughlin, professor and director, Undergraduate Business Program, Department of Applied Economics and Management, Cornell University
  • Cindy Van Es, professor, Statistics Department of Applied Economics and Management, Cornell University

Continuous Improvement with the Balanced Scorecard
Presenters share the planning and implementation of a faculty-driven continuous improvement program using the balanced scorecard model.  Learn about three completed iterations of the scorecard, and discuss the strengths and weaknesses identified in the first implementation.

Objectives, Key Points, References 
PowerPoint Presentation 

  • Roselie McDevitt, chair, Accounting Department, Charles F. Dolan School of Business, Fairfield University
  • Catherine Giapponi, visiting assistant professor in strategy, Charles F. Dolan School of Business, Fairfield University
  • Norman A. Solomon, dean, Charles F. Dolan School of Business, Fairfield University

Employer Program Assessments
Looking for an effective method for gathering employer feedback about your programs?  Learn about a creative new tool that capitalizes on technology and, in a recent pilot study, generated outstanding results.  This less costly approach solves many of the problems with historic employer mail surveys by delivering the survey to the company contact in the best position to evaluate the quality of your program.

Objectives, Key Points, References 
PowerPoint Presentation 

  • Daniel R. LeClair, director of knowledge services, AACSB International
  • Joseph Pica, Educational Benchmarking, Inc.

Value of Accreditation
AACSB International membership offers several ways to position your institution in a positive light.  Attend this session to: learn more about BizEd magazine and how to contribute ideas or advertise; hear about the Value of Accreditation branding initiative; and discover the valuable data and benchmarking services provided through Knowledge Services.  This session will be useful for deans, administrators, and b-school communications professionals.  Take advantage of everything your AACSB International membership has to offer!

Objectives, Key Points, References 
PowerPoint Presentation 

  • Roxanna Motchan, director, Communications, AACSB International

Using Assessment to Improve Student Learning
Presenters showcase the nationally recognized Comprehensive Assessment Program at King's College, with illustrations from different business disciplines.  Learn how stakeholders are involved, how the program is communicated to faculty and students, and how documentation is used.  The benefits of the assessment program, its impact on the continuous improvement of curriculum, and lessons learned will be shared.

Objectives, Key Points, References 
King's College Comprehensive Assessment Program 
PowerPoint Presentation 

  • David Martin, director, McGowan School of Business, King's College
  • Cheryl O'Hara, assistant professor of marketing, McGowan School of business, King's College

Effective Assessment Practices
This presentation consists of two parts.  Part I describes the primary trait analysis, a powerful assessment tool that can be applied to diverse learning goals.  This interactive session applies the primary trait analysis to at least one general management goal.  Part II will provide an example of a comprehensive assessment system – the Senior Assessment Program in place at Seton Hall University.

Objectives, Key Points, References 
PowerPoint Presentation 

  • Kathryn Martell, associate dean, School of Business, Montclair State University
  • Joyce Strawser, associate dean, The Stillman School of Business, Seton Hall University

Teaching Business Students How to Think
A knowledge of theoretical concepts, quantitative techniques, and state-of-the-art information technologies is of little value to b-students if they can't think effectively about the tasks and challenges encountered in practice.  Expanding on a recently published paper in the Journal of Management Education, this presentation identifies what business students must know to be effective thinkers and how that knowledge can be taught.  Participants will be interactively engaged in learning activities that teach students how to think critically and effectively.

Objectives, Key Points, References 
PowerPoint Presentation 

  • Gerald Smith, professor, College of business Administration, University of Northern Iowa

"Old Dogs, New Tricks: Development Strategies for Veteran Faculty"
Effective faculty development processes are essential for the achievement and maintenance of high quality educational programs in business administration.  An increasing challenge for deans, department chairs, and others is to encourage and support faculty development efforts for individuals whose academic or professional qualifications may be questionable.  This lively session focuses upon strategies to address the development needs of veteran faculty.  Comments from a panel of deans follow a presentation by the session leader.  The session concludes with a discussion of questions and suggestions shared by Symposium attendees. 

Objectives, Key Points, References 
PowerPoint Presentation 

  • Linda R. Garceau, dean, College of Business and Technology, East Tennessee State University
  • Ronald F. Green, dean, School of Business, Indiana State University
  • Allan D. Spritzer, Allen and Ruth Harris Chair of Excellence in Business, professor of management and former dean, College of Business, East Tennessee State University, moderator
  • Norman A. Solomon, dean, Charles F. Dolan School of Business, Fairfield University
  • George E. Stevens, dean, College of Business Administration, Kent State University

IT Best Practices
Rapid changes in IT and the high costs associated with these changes inspire some to explore collaborative approaches to integrate technology into their b-school.  This presentation examines feedback from a survey of b-school technology directors with respect to priorities, metrics, policies, standards, support, and curriculum integration.

Objectives, Key Points, References 
 Technology in Business Schools Roundtable
 PowerPoint Presentation 

  • Eric Alborn, director of instructional technology, School of Business, University of Wisconsin-Madison
  • John Carpenter, chief technology officer, Georgetown University
  • Maggie Jesse, director, Computing Services Organization, Henry B. Tippie School of Business, University of Iowa
  • Douglas Lund, director of information technology, Carlson School of Management, University of Minnesota

A Vision of Excellence
Moving from "Good" to "Great" in business education is not easy.  In a small school, the challenge is somewhat daunting.  However, it can be done.  It begins with an organizational commitment to excellence, a passion for the mission of the institution, and a clearly defined strategy to make the move.  Fundamental components of the move include a clear vision, a sense of urgency and excitement, a purposive communication strategy, broad-based support for the vision, and specific strategies, tactics, and resources to acquire the necessary talent.

Objectives, Key Points, References 
PowerPoint Presentations 

  • Richard Lytle, dean, College of Business Administration, Abilene Christian University

Plenary III: WICS: Wisdom, Intelligence, Creativity, Synthesized
A pre-eminent thought leader in the field of intelligence and cognition shares a new theory of leadership.  A critical element of the theory is that leadership skill is, in large part, a decision—effective leaders make certain decisions that ineffective leaders do not.  These decisions can be taught—learn what they are and how to teach them.  WICS helps ensure that the decisions will lead to leadership success.

Objectives, Key Points, References 
PowerPoint Presentations 

  • Robert J. Sternberg, president, American Psychological Association; director, Center for the Psychology of Abilities, Competencies, and Expertise (PACE Center); and IBM Professor of Psychology and Education, Yale University

Reflective Thinking Skills
Reflective thinking enables managers to practice continuous improvement by intentionally evaluating and learning from the impact of their decisions.  The ability to think reflectively is identified as a specific learning outcome by AACSB International.  Presenters highlight methods for teaching and assessing reflective thinking skills and provide teaching materials and examples of students' work.

Objectives, Key Points, References 
PowerPoint Presentation 

  • Bryon Chew, Monaghan Professor of Management, Division of Business and Graduate Program, Birmingham-Southern College
  • Cecilia McInnis-Bowers, professor, Department of International Business, Rollins College 

Web Data Marts to Enhance Assessment and Mentoring
A few schools have developed web-based systems to manage faculty assessment and mentoring data.  This session shares experiences in developing and using such a database and considers other applications, such as curriculum management, student instructional evaluation, and scheduling.

Objectives, Key Points, References 

  • Wayne Morse, associate dean, College of Business, Rochester Institute of Technology
  • Victor Perotti, associate professor of management information systems, College of Business, Rochester Institute of Technology
  • Gabe Shepard, web and database specialist, Rochester Institute of Technology

Linking Student Satisfaction, Commitment and Loyalty with Service Quality Perceptions
Consumer satisfaction and ensuing loyalty can provide a viable, competitive opportunity that may assume a strategic role within an organization.  How can you use information about student satisfaction, loyalty,. and compromise to achieve your objectives of high quality and continuous improvement?  Investigate a model that addresses student satisfaction and service quality perceptions.

Objectives, Key Points, References 
PowerPoint Presentation 

  • Arcadio A. Cerda, dean, Facultad de Ciencias Empresariales, Universidad de Talca
  • José Rojas, director, Graduate School, Facultad de Ciencias Empresariales, Universidad de Talca

AACSB International Assessment Resource Center
Attend this session to learn about and contribute to further development of the new AACSB International Assessment Resource Center (ARC).  Developed by AACSB Knowledge Services, the ARC is a comprehensive online source for information, tools, and discussion about assessment for management educators.  Bring your ideas and questions about assessment!

Objectives, Key Points, References 
PowerPoint Presentation 

  • Milton Blood, managing director of accreditation services, AACSB International
  • Daniel R. LeClair, director of knowledge services, AACSB International
  • Kathryn Martell, associate dean, School of Business, Montclair State University

 




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