Teaching Design for Creativity and Innovation

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When IBM interviewed over 1,500 CEOs, the leadership quality they most frequently identified as critical in the current environment was creativity. When Harvard scholars interviewed executives and business school deans, they found that a common criticism of MBA programs is that graduates "learn analysis, but not action." Taking a studio approach, design is one way business schools can address these issues. A design studio blends synthesis and analysis, engages students in practice, and draws on the many skills that students develop throughout an MBA program.
Learning Objectives

Attendees will learn how to teach design in the context of business issues where organizations need to respond in creative, innovative or transformational ways. In particular they will:

  • Learn how a design attitude complements a decision attitude
  • Use design inquiry to frame and reframe problems, ensuring that the solution addresses the most important issues in a situation
  • Apply multiple methods to generate, prototype and assess alternative candidate solutions to previously identified problems
  • Understand how to guide students through cultural, strategic, and organizational issues