B-School Communications and Development Symposium

March 7–9, 2018 | Boston, Massachusetts, USA

Affinity Group Meetings

The following Affinity Groups will meet in conjunction with the 2018 B-School Communications & Development Symposium.  Please check back often for updates.

PLEASE NOTE: Space is limited for Affinity Group activities.  Pre-registration is required (separate from conference registration) to guarantee your participation.  Registration is free unless otherwise noted.


Wednesday, March 7, 2018

Development Professionals Affinity Group Meeting
1:00pm - 2:30pm

Changing the Ask to Build Alumni Relationships

Relationships matter more than you know, especially when winning back lapsed alums. This session encourages us to reframe the alumni donor conversation: from dollars to data, from fund-raising to relationship development, from “ask” calls to catalysts for engagement with alums.See new research insights applied in a university situation, then join a guided role play to learn how this applies to your goals and challenges. For Advancement/Development administrators focusing on increasing alumni and donor participation.


Marketing and Communications Council Affinity Group Meeting
2:30pm - 4:30pm

Join the Marketing and Communications Council Affinity Group for a moderated discussion posing the following questions: Who’s your boss and what’s the one word you’d like to hear from them? What is the most important personal characteristic you bring to your job? The group will also lead a timely discussion on critical topics of Diversity and the #MeToo movement on campus.