B-School Communications and Development Symposium

March 7–9, 2018 | Boston, Massachusetts, USA

B-School Communications and Development Symposium

March 7–9, 2018 | Boston, Massachusetts, USA

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Register by March 6 to save 200 USD!

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Embrace the Experience at this year’s B-School Communications and Development Symposium. Whether you are in marketing, development, PR or alumni relations, the B-Schools Symposium is the perfect opportunity to energize and transform your institutional strategy and business school brand. Explore all that Boston University Questrom School of Business has to offer – go back to the classroom with engaging sessions, including 3 plenary speakers, offering both business and business-school perspectives. Check out the plenary page for additional info! And while you’re at it, take a look at the agenda to plan which concurrent sessions you’ll join.

Featured Sessions

How to Stand Out to an International Population in a Highly Competitive Market
Are you struggling with your international population? In a world of increasing connectedness and an active geopolitical landscape, explore the political and cultural impact of international admissions and marketing.

Donors’ Stories, Rhymes and Reasons
Don’t just guess what motivates your donors or potential donors - learn directly from the donors themselves. Hear from three different donors of various backgrounds and motivations, why they contribute and what you could do to encourage additional donations from your current alumni pool and from brand new donors.

Community Connections and Business Development
Strong community connections and business development have significant importance and impact for any institution. But how can you weave a pattern of continuity between your institution and the surrounding community to go beyond partnerships with a few businesses to establishing an entire learning community with your school as the epicenter? Learn how in this session!

Who Should Attend

Professionals in alumni relations, development, marketing, communications, external relations, and deans, associate and assistant deans, and faculty.

Reasons to Attend

  1. Great networking opportunities including affinity group meetings, conversations of 8, interactive sessions, evening reception, dine-around and more!
  2. Opportunity to step outside of your day-to-day routine and ignite new ideas and takeaways
  3. Maintain contact with fellow attendees and access conference materials through your AACSB Exchange Community (exclusive to attendees)
  4. Connect with industry-specific, leading companies at the exhibitors showcase to learn fresh ideas and trends to energize, modernize and transform your institutional strategy!
  5. First look: tour BU’s new 6,000 square foot BUild Innovation Lab!
  6. Explore historic Boston – walk the freedom trail and discover several of Boston’s ‘firsts’ throughout the city


Conference Chair

Susan Fournier
Senior Associate Dean, Questrom Professor in Management, and Professor of Marketing
Questrom School of Business, Boston University


Connect With Us

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Use #AACSBbcds to share your conference-related feedback, thoughts, and photos. Follow @AACSBevents and @AACSB for the latest news and updates.

For more information, contact Amanda Riese, Senior Associate, Conferences at amanda.riese@aacsb.edu.

What Others Have Said

"AACSB provides amazing value to communications and development professionals through this conference. We get to learn from thought leaders within and outside of higher education, network with our colleagues across the country, and develop strategic relationships that will help further our schools' missions."

—Michael Wade Smith, CMO & Director of External Affairs, KU School of Business

"The symposium was a great opportunity to learn what other institutions are doing and meet the people that are making a difference in their institution."

—Steve Kozachyn, Executive Director of External Affairs, Rohrer College of Business at Rowan University, Glassboro, NJ

"I thoroughly enjoyed AACSB's Communications and Development Conference. The event connected so directly with what I do every single day. Often, other conferences and webinars from general higher ed or generic marketing companies have so few relatable takeaways. AACSB's event not only gave me specific takeaways to implement right away, I grew a network of colleagues I could connect with on as our university’s' efforts evolve. I'll definitely be back next year!"

—Robyn Kontra, communications specialist at Cal Poly's Orfalea College of Business