Nearly 200 business school marketing and development professionals ascended upon New York City, New York, USA for the 2017 B-School Communications and Development Symposium. This event included two thought-provoking plenary sessions as well as concurrent sessions with a broad range of topics including social media strategies on a shoestring budget, discovering new donors, fundraising strategies, marketing strategies for recruitment, and branding, just to name a few.
Plenary I: Getting Your Message Across in the New Media World
Joseph A. Ripp, Executive Chairman, Time Inc.
Plenary II: Advertising Your B-School: Understanding the Brand Strengths, Challenges, and Development Relationship Opportunities
Kristi Faulkner, President, WomenK!nd
You’re not just a business school—you’re a brand. And great brands tell stories. What can you learn from the world’s top brands about strategy, about positioning, about storytelling? Faulkner hosted a fun, interactive session that was, in effect, a branding workshop.
Download 2017 Symposium Journal
B-School Communications and Development Symposium