B-School Communications and Development Symposium

See Highlights from 2017 Conference in New York City

B-School Communications and Development Symposium

March 7–9, 2018 | Boston, Massachusetts, USA

B-School Communications and Development Symposium

March 27–29, 2017 | New York City, New York USA

Hosted By:     Baruch College

Nearly 200 business school marketing and development professionals ascended upon New York City, New York, USA for the 2017 B-School Communications and Development Symposium. This event included two thought-provoking plenary sessions as well as concurrent sessions with a broad range of topics including social media strategies on a shoestring budget, discovering new donors, fundraising strategies, marketing strategies for recruitment, and branding, just to name a few.


Plenary Speakers

Joseph_Ripp 

Plenary I: Getting Your Message Across in the New Media World

Joseph A. Ripp, Executive Chairman, Time Inc.

Your ability to communicate a message about your institution has been fundamentally altered in the word of new media. How do you get your message across in this new world? Joe Ripp, executive chairman of Time Inc., discussed the transformation going on in media today and how that will impact everything you will need to do to define your future communication strategies.
 
 Kristi Faulkner

Plenary II: Advertising Your B-School: Understanding the Brand Strengths, Challenges, and Development Relationship Opportunities

Kristi Faulkner, President, WomenK!nd

You’re not just a business school—you’re a brand. And great brands tell stories. What can you learn from the world’s top brands about strategy, about positioning, about storytelling? Faulkner hosted a fun, interactive session that was, in effect, a branding workshop.


Download the Symposium Journal

Download 2017 Symposium Journal

2017 B-School Communications and Development Symposium Journal

 


 

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