Featured plenary speakers
Dr. Sarah Fisher Gardial, Dean, Henry B. Tippie College of Business, University of Iowa
Sarah Fisher Gardial was named dean of the Henry B. Tippie College of Business at the University of Iowa in 2012. Previously, she was the Beaman Professor of Business at the University of Tennessee where her leadership roles included Vice Provost for Faculty Affairs, as well as Assistant and Associate Dean for the College of Business Administration. She has served in leadership and volunteer positions for international business school associations, including the MBA Roundtable, the Graduate Management Admissions Council, and AACSB. Sarah is a board member of the United Fire Group, Inc. and the University of Iowa Community Credit Union. Throughout her academic career, she has been the recipient of several teaching awards, and she has published on the topic of customer value and satisfaction, including her book, “Know Your Customer.” She is a frequent public speaker for academic, corporate, and non-profit organizations, and she has worked with a variety of companies, including Procter and Gamble and Frito-Lay. She earned her undergraduate and MBA degrees from the University of Arkansas and her doctorate in Marketing from the University of Houston. A native of Hot Springs, Arkansas, Sarah and her husband, Jeffrey Gleeson, enjoy motorcycle riding and travel. She has two grown daughters, Meredith and Julia.