Assessment and Impact Conference

Driving Accountability and Innovation

March 12–14, 2017 | Phoenix, Arizona, USA

More than 200 attendees from more than 150 organizations and 19 countries, ascended upon Phoenix, Arizona, USA for the 2017 Assessment and Impact Conference. In addition to exploring best practices in assessment and assurance of learning from business schools worldwide, this conference focused on understanding and measuring impact and on providing effective solutions and immediate outcomes to incorporate at your school.

Plenary Speakers


Plenary I: Disruption and the Future of Education

Dr. Sarah Fisher Gardial, Dean, Henry B. Tippie College of Business, University of Iowa

Sarah Fisher Gardial was named dean of the Henry B. Tippie College of Business at the University of Iowa in 2012. Previously, she was the Beaman Professor of Business at the University of Tennessee where her leadership roles included Vice Provost for Faculty Affairs, as well as Assistant and Associate Dean for the College of Business Administration. She has served in leadership and volunteer positions for international business school associations, including the MBA Roundtable, the Graduate Management Admissions Council, and AACSB. Sarah is a board member of the United Fire Group, Inc. and the University of Iowa Community Credit Union. Throughout her academic career, she has been the recipient of several teaching awards, and she has published on the topic of customer value and satisfaction, including her book, “Know Your Customer.” She is a frequent public speaker for academic, corporate, and non-profit organizations, and she has worked with a variety of companies, including Procter and Gamble and Frito-Lay. She earned her undergraduate and MBA degrees from the University of Arkansas and her doctorate in Marketing from the University of Houston. A native of Hot Springs, Arkansas, Sarah and her husband, Jeffrey Gleeson, enjoy motorcycle riding and travel. She has two grown daughters, Meredith and Julia.


Bob Reid


Plenary II: An Exploration of Today’s Relevant Assessment and Impact Topics

Session Presenters

  • Robert D. Reid, Executive Vice President and Chief Accreditation Officer, AACSB International
  • Karen Ann Tarnoff, Associate Dean for Assessment and International Programs, College of Business and Technology, East Tennessee State University

This interactive panel session investigated the assessment and impact topics most relevant to you and your institution. Some of the topics that covered, based on attendees’ feedback, include closing the loop, assessing the right mix of indirect versus direct measures, expressing your institution’s impact, and much more.


Conference Journal

Download 2017 Conference Journal

2017 Assessment and Impact Conference Learning Journal

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