eNEWSLINE Live (ENL), is a streaming video program addressing global topics and trends in management education. Hosted on a regular basis by John Fernandes, president and CEO of AACSB, ENL is home to experts from the world of business education
who will provide insight on various related topics. The broadcast is aired in multiple time zones for increased global access.
A Brand New Brand for Business Schools
Innovation, sustainability, visibility, and differentiation—concepts that business schools worldwide are focusing more and more attention to as the global management education environment becomes more expansive and inclusive of new and diverse players. AACSB business schools are not only expected to deliver the highest quality education, but also must find ways to maintain, or increase, their competitiveness and global recognition. A school's brand and image has become ever more important as business schools around the world aim to address such challenges and explore ways to distinguish themselves.
Under the leadership of Robert J. Trulaske Sr. dean, Joan T.A. Gabel, the Trulaske College of Business at the University of Missouri has gone through a rebranding process to create the "MIZBIZ" brand. In this episode of ENL, Dean Gabel will share the experiences and lessons learned from re-branding her school, and the various opportunities it presents for continuous improvement, generating revenue, and creating programs and curriculum that bring the greatest benefit to the primary customer—the student.
MOOCs and Open Access Education: What Does this Mean for Business Schools?
It has been more than two years since massive open online courses (or, as most of us refer to as MOOCs) have entered the higher education scene, resulting in a whirlwind of new developments in the delivery, as well as the perceptions of higher education. As more individuals around the world have embraced MOOCs (nearly 4 million on Cousera alone), institutions of higher education, administrators, and faculty have been prompted to rethink how education is managed and delivered through such platforms.
Michael Lenox, associate dean and executive director of the Batten Institute, Samuel L. Slover research professor of business at the Darden School of Business, and expert in the domain of technology strategy and policy. This episode's discussion focuses on the challenges and opportunities that MOOCs and other technological advancements in education present to business schools, including program delivery, implications for institutional strategy, branding, financial and revenue models, and more.
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