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Faculty Conference on Learning and Research
 Learning styles evolve with each generation. Technological advances create educational spaces beyond the classroom.
And those on the front lines of business education know to continually educate themselves on the best ways to deliver their
curricula.
AACSB’s signature faculty event returns with ideas, innovations, and
insights for business school faculty to immediately bring back to their
classrooms. From working across disciplines to the importance of data
and research, this popular conference connects faculty to share
experiences and develop techniques. With a summer date and its Florida
beach location, this conference also is the perfect opportunity to bring
the whole family.
Conference Chair
- Caryn L. Beck-Dudley, dean, College of Business, Florida State
University
Who Should Attend
Faculty, academic program directors responsible for curriculum development, and
associate or assistant deans with faculty responsibilities
Plenary Speakers
 Ron
Alsop is the
author of the new book The Trophy Kids Grow Up: How the Millennial Generation
Is Shaking Up the Workplace. His other books include The Wall Street
Journal Guide to the Top Business Schools and The 18 Immutable Laws of
Corporate Reputation: Creating, Protecting, and Repairing Your Most Valuable
Asset. A longtime writer and editor for The Wall Street Journal, he
served as marketing columnist and business-education columnist, as well as
editor of the Marketplace page, the annual rankings of MBA programs, and
corporate reputation. Alsop has advised such companies as FedEx, Dell, Fujifilm,
and State Farm Insurance on reputation, branding, and generational issues. In
his session, he explores what makes this demanding, tech-savvy generation tick
and how both educators and employers are responding to its need for constant
stimulation.
 Jamie Murphy
is an associate
professor at the University of Western Australia Business School. His industry
experience includes owning restaurants, serving as European Marketing Manager
for Greg LeMond Bicycles and PowerBar, and freelance reporting for The New
York Times and The Wall Street Journal. His academic experience
includes more than 160 refereed publications; full-time positions in the United
States and Australia; visiting positions in Austria, Canada, France, and
Switzerland; and invited presentations on five continents. His latest initiative
is co-founder and academic lead for Google's biggest business student
initiative, the Google Online Marketing Challenge.
 Larry Neale
is on the faculty at Queensland University of Technology in Brisbane, Australia,
and serves as academic lead for the Asia-Pacific region in the Google Online
Marketing Challenge. He is a keen sports fan and life observer, and has parlayed
his passions into research streams including consumer ethics, sports marketing,
electronic marketing, service recovery, and social networking. With a background
in small business retailing, Larry understands the power and challenges of using
technology to market products worldwide. In his session, he describes the
expected and unexpected successes of the Google Marketing Challenge, and how
this collaborative learning process can boost university outreach and provide
unparalleled opportunities for students and instructors.
Learning Outcomes
- Discover ways to create and deliver integrated curriculum
- Explore the latest advances in learning technology, and how this technology can enhance learning, manage student needs, facilitate courses, and assess learning outcomes
- Reinforce the value of research by putting data into action
- Increase teaching effectiveness and career development opportunities
- Connect theory and practice with active learning and real-world examples, including international service and experiential learning
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