RONALD E FRANK

President
Singapore Management University

PROFESSOR RONALD E. FRANK is the President of Singapore Management University.  He is also Dean Emeritus and Asa Griggs Candler Professor of Marketing Emeritus of the Roberto C. Goizueta Business School of Emory University. 

He previously served as Dean and Professor of Marketing of the School of Management and the Krannert Graduate School of Management at Purdue University.  Prior to that time he was at The Wharton School as Professor of Marketing, Associate Dean, Vice Dean and Director of Research and Ph.D. Programs as well as Chairman of the Marketing Department.  He is the founding editor of the Journal of Consumer Research.  He received his Ph.D. in Marketing from the University of Chicago and his M.B.A. from Northwestern.  He has previously taught at the Harvard Business School and the Stanford University Graduate School of Business as well as at Northwestern's Kellogg School. 

Professor Frank has engaged in a wide range of consulting activities on marketing research and management programs with ATT, ATT-Long Lines, Companies Cuauhtemoc, Coca-Cola, General Foods, Nestle, Schlitz, the Management Analysis Center, the Market Research Corporation of America, and a number of legal cases especially in the area of antitrust (e.g., the Department of Justice vs. ATT antitrust case).  He served as a member of the Board of Directors of the Lafayette Life Insurance Company and Lafayette Home Hospital, Inc. 

He previously served as a member of the Board of Directors of The MAC Group (now Gemini Consulting).  He has also served as a member of the advisory council for Cornerstone Research, which specializes in providing litigation support services. 

He has served as a member of the Board of Directors of the AACSB – The International Association for Management Education as well as previously chairing the Board’s Audit Committee and serving as a member of the AACSB’s Strategic Planning and Oversight Committee.

For over a decade he was the fourth most cited author in marketing.  He has written numerous articles and books.  His most recent books include:  Audiences for Public Television; The Public's Use of Television; Market Segmentation; and An Economic Approach to a Market Decision Model.