International Conference and Annual Meeting  

Public Relations Professionals in Management Education (PRIME)

Meeting Date: April 22, 2007, 3:00 p.m. – 5:00 p.m. EST
Meeting Location: Tampa, Florida, USA

"What Your PR/Marketing/Communications Staff Want You to Know but May be Afraid to Tell You"

Sponsored by the Public Relations Professionals in Management Education (PRIME) affinity group

A candid, interactive discussion for deans and other administrators, led by Kathleen A. Walsh - Director, Marketing & Communications, Eli Broad College of Business, Michigan State University. Also participating will be Cynthia Jackson, Director, Communications & Marketing, Baylor University's Hankamer School of Business and Gary McKillips, Director, Communications & External Affairs, Georgia State University's J. Mack Robinson College of Business.

We urge deans to bring a list of the things they most want to tell their PR person. Deans are probably not "afraid" to tell their staff these things, but they might not quite know how to articulate their frustrations, needs, desires, around media and PR, and this session will be an opportunity to share those things with peers and the PRIME group.