David Gibson
Director of Communications for Development
Dartmouth College

David Gibson is director of communications for development at Dartmouth, where he directs strategy and product for a $1.3 billion campaign. His office gives communications counsel and produces direct marking initiatives, case statements, reports, speeches, films, set design, identity pieces, and more, on paper and the web. A former magazine editor and publisher, he and his colleagues earned two Sibley/Newsweek Magazine of the Year awards and eliminated a longstanding budget deficit during a four-year tenure at Cornell. A frequent speaker and consultant, he recently completed his thirteenth year on the faculty of CASE’s Summer Institute in Communications and Marketing.

SESSION 1 (both tracks together (Communications and Development))
All in the Family: Fund-Raising and Communications
Fund-raising and communications staffers have more in common with each other than we think, and sometimes care to admit. So where’s the love? In this highly illustrated session we’ll talk about some of the reasons for our historic tensions and how to put them behind us—so we can better serve our constituents and advance the interests of our institutions.

SESSION 2 (follow up session with the Development Group)
With All Due Respect: Hands-on Critiques
Development Trackers, bring samples of your fund-raising communications work—annual fund appeals, philanthropy reports, brochures, whatever you like—and get on-the-spot critiques from a seasoned communications director. Our goal: rapid-fire appraisals to give you plenty to think about when you tackle your next project.

Communications

Robert Wynne
President and Chief Executive Officer
Wynne Communications

Robert Wynne is a communications executive with more than 20 years of experience in strategic marketing, public relations, event planning, and journalism. Wynne has provided strategic counsel, public relations, marketing strategies, and event planning for Cornell University's Johnson School, MIT, UCLA Law School, Raytheon, the law firm of Stroock & Stroock & Lavan, Veritainer, Ferrari-Maserati, and more. At USC’s Marshall School of Business, he developed the school’s strategic marketing plan, promoting the school and its message to corporations, students, academics, and the media.

In his experience as a reporter, Wynne covered the television and film industry for Newsweek and the Los Angeles Times; he also worked as a reporter for a Hearst newspaper in Texas. He currently writes a monthly column on public relations for Forbes.com. He is a graduate of Vanderbilt University and earned a master's degree in communications from the University of Texas at Austin. Wynne created the Business Access Media (BAM) conference, which brings the world's top MBA programs to New York and other cities each year to meet with the top financial media in New York, Los Angeles, and Chicago.

Communications

Rachel Reuben
Director of Web Communication & Strategic Projects
State University of New York at New Paltz

Rachel Reuben has worked in higher education for 12 years in the areas of marketing, Web communication and public relations. In her current role, she oversees the Web Management Office and the Welcome Center at SUNY New Paltz. Reuben holds degrees in business administration/marketing, and organizational communication. She will earn her MBA in marketing & management this December. She is an active blogger at http://doteduguru.com, which was award the Best Higher Education Blog in the 2009 eduStyle Awards, and has been a guest blogger on sites including AltitudeBranding.com and CollegeWebEditor.com. In August 2008 she published a research paper entitled “The Use of Social Media in Higher Education for Marketing and Communication: A Guide for Professionals in Higher Education.” She is frequently quoted in University Business, The Chronicle of Higher Education, and Campus Technology magazine.

Expanding on her blog post entitled “Do We Really Need a Social Media Strategy,” as well as her August 2008 research paper, “The Use of Social Media in Higher Education for Marketing and Communication: A Guide for Professionals in Higher Education,” this session will discuss building on existing strategies, using emerging trends, brainstorming new ideas, getting buy-in, ROI, and launching and maintaining online communities and a presence on many social media sites.

Development Mike Haggas Development Director Robert J. Trulaske Sr. College of Business University of Missouri Mike Haggas is in his sixth year as the director of Development for the Robert J. Trulaske, Sr. College of Business at the University of Missouri. There, he has worked with his dean and team of fundraisers to successfully raise $82 million for the business school—part of the successful comprehensive $1 billion For All We Call Mizzou fundraising campaign. During that time, he and his team expanded the college’s major gift giving society (the Herbert J. Davenport Society, which recognizes gifts of +$25,000) from 328 members to nearly 450. This growth, along with several new programs, scholarships, and donors helped the Trulaske College of Business eclipse its campaign fundraising goal by 17 percent—more than any major academic unit on campus. Haggas is currently the chair of the AACSB Development Affinity Group (DAG) and a past member of the Building B-Schools: Development and Communications Conference advisory board. In 2008 he coordinated monthly conference calls and webinars which focused on topics related to business school development including: corporate engagement, b-school development office metrics, donor-centered fundraising, economic impact on fundraising, and others. He received his BA in Marketing in 1994 from Clarke College in Dubuque, Iowa.