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AACSB International Marketing and Communications Council Affinity Group

MaCC Is Back! AACSB Marketing and Communications Peer Group Revived


Posted March 15, 2016 by Christine Apple - Coordinator, Member Engagement - AACSB International

AACSB International is excited to welcome back the Marketing and Communications Council (MaCC) Affinity Group! With new leadership bringing new energy to this peer segment, MaCC is busy planning for the future and developing value-added resources to support marketing and communications professionals and business school leaders alike. In partnership with AACSB International, the MaCC Affinity Group will be distributing the 2016 Marketing and Communications Benchmarking & Best Practices Survey in late March.

Participate in the Survey

This survey is designed to shed light on how schools perceive and organize their marketing operations. The survey will offer insight into marketing staffing and budgetary obligations, emerging opportunities and challenges, and responsibilities (and how those coalesce with the university’s own marketing function). Further, this year’s survey will delve into the use of up-and-coming technologies and how they are being leveraged within b-school marketing efforts.

The last iteration of this survey was shared countless times among AACSB members to inform marketing activities across AACSB business schools. Whether you’re the dean or the person directly responsible for marketing activities at your business school, don’t miss your chance to participate! Please contact membership@aacsb.edu if your institution would like to receive the survey.

Learn About Leadership Opportunities

Are you interested in leadership opportunities with the MaCC Affinity Group? Connect with the MaCC co-chairs to learn more about the group’s activities and how you can get more involved.

Join the MaCC Affinity Group

Are you responsible for marketing and communications at your business school? Grow your network with this special peer interest group and join this special affinity group today! Send your request to be added to the group.

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