When a school earns AACSB Accreditation, a clear message is sent to all its stakeholders (students, parents, guidance counselors, employers, faculty/staff, and other schools) that the entire organization has made a long-term commitment to providing the best in management education.
Rooted in engagement, innovation, and impact, accreditation is a substantial competitive advantage that influences and impacts a school's position in the market. It should be communicated clearly—and often—through your website, printed materials, and public relations efforts.
But it's most important that your school understand the market it is competing in—and how accreditation should be a part of your strategies.
In an ongoing effort to support accredited schools in their quest to understand their increasingly competitive markets, AACSB is working hard to uncover the distinctive marketing opportunities that exist. The three-part Marketing Value of Accreditation online series is designed to help schools define market differentiation opportunities and better leverage the value of their accreditation by:
- Providing frameworks, best practices, relevant data and examples on how to market their institution, based on mission-driven differences
- Helping establish a new and heightened awareness about the process required to gain competitive advantage through better mission-alignment of institutional functions
- Supporting deans and Chief Marketing Officers (or those in senior-level marketing roles) as they work together in this process
Resources for Schools (Member School Access Only*)
* Please use your myAACSB login to access the above resources.
You can also download (or order printed copies) of AACSB’s Accreditation brochure to educate your stakeholders about the value of accreditation.
Order Printed Copies
For more information about promoting AACSB Accreditation, contact Sarah Ham at email@example.com.
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