Promoting Your School's AACSB Accreditation

Earning AACSB Accreditation is a significant accomplishment—one that resonates with prospective students and business practitioners around the globe who are seeking the best in business education.

AACSB Accreditation encourages schools to remain on the cutting edge of education, and represents an ongoing commitment to quality improvement and the promise to deliver the skills and abilities critical to the success of global business.

To assist schools in the marketing and promotional efforts of this great achievement, AACSB has a suite of tools and resources available through myAACSB that can be used to:

  • Recruit new students unfamiliar with AACSB Accreditation
  • Help current students understand the value of attending an AACSB-accredited school
  • Engage business practice to advance business education worldwide and better prepare future leaders
  • Foster new relationships with business partners in the community
  • Explain the important role AACSB plays in connecting business schools, business professionals, and students

If you are responsible for marketing, communications, public relations, social media, or web development at your AACSB-accredited school, these resources will boost your marketing efforts and increase your target audience’s awareness of how important earning AACSB Accreditation is to your school.


Resources for Schools (Accredited Member Access Only)

AACSB Accreditation Matters brochure Accreditation Matters: Here’s Why
A creative, colorful, multi-fold brochure that explains (in simple, easy-to-understand language) how AACSB-accredited schools differ from all the rest. Ideal for students (prospective and current), parents, and other stakeholders interested in learning what Accreditation brings to your school.
Thinking About Business School brochure thumbnail Thinking about Business School? Start here.
This workbook guides prospective students through the process of selecting the best AACSB-accredited school for them. Use with the Accreditation Matters brochure during recruitment activities, open house events, or career counseling.
AACSB Business Practice brochure thumbnail AACSB: At the Intersection of Business and Academe
Designed exclusively for business partners, corporate recruiters, learning and development professionals, and members of your school’s business advisory council to highlight the valuable relationship between business schools and business practice.
AACSB Animated Video thumbnail Just who, exactly, is AACSB? This fun, informative animated video conveys the value AACSB provides to business schools, business practitioners, and students alike—and we encourage you to share it too! Here’s how:
  1. Add the AASCB Accreditation seal to your school’s website—it’s the single easiest way to bring attention to your accreditation. Students and business professionals are looking for it as a symbol of quality, and the highest standard in business education.
  2. Embed a link to our newest animated video within that seal.
  3. Share the animation via social media, and be sure to include @aacsb and @bestbizschools.
AACSB Accredited Seal, blue AACSB’s Accreditation seal is the first thing your stakeholders see that signifies the long-term commitment you’ve made to providing the best in business education. In an increasingly competitive landscape, stakeholders from around the world are looking for what makes your school unique—and AACSB Accreditation is often the "first filter" that sets you apart from the rest. Earning AACSB Accreditation is a significant accomplishment, and we encourage you to promote your achievement—in print, on the web, and around campus.

AACSB-accredited institutions can access the official seal in various approved formats at aacsb.edu/accreditation/promotion/seal.

To access and/or order all printed materials, log in to myAACSB.


Update Your Profile Page on BestBizSchools

BestBizSchools AACSB’s BestBizSchools is the only place where prospective students can go to search for AACSB-accredited schools. Make sure your school’s profile is accurate and up-to-date by visiting BestBizSchools and reviewing your profile page.

Need to make updates? Here’s how:

To update any data, including tuition rates, specializations, web links, or the school description, this must be done via the Business School Questionnaire through DataDirect. Send an email to the research team at datadirect@aacsb.edu to make changes.

To update the school photo or logo, send the following to bestbizschools.profile@aacsb.edu:

  • Logo—high resolution .png or .jpg file
  • Photo—high resolution .png or .jpg file of at least 1000 px wide

Get Connected With Social Media

AACSB has a variety of social media platforms for prospective students. These accounts provide news about AACSB-accredited schools and business education.

Facebook Become a fan of AACSB BestBizSchools

Twitter Follow @AACSBbizschools

LinkedIn Connect with BestBizSchools


For more information on how AACSB messaging can complement and enhance your marketing strategies, contact Sarah Ham, director of marketing and communications, at sarah.ham@aacsb.edu.