Promoting AACSB at Your Institution

Our brand journey has just begun – Join the movement.

AACSB’s new brand embodies all of the important things that make our organization a global champion of the best in business education. We believe in the power of collective strengths and connected wisdom, and encourage you to show the world your connection to the movement.

By simply integrating the new AACSB Accreditation seal and Business Education Alliance logo into your marketing and communications efforts, you are demonstrating your commitment to improving the quality and value of business education.

For access to the newest AACSB Brand Standards, including the design files for the Accreditation seal and Business Education Alliance logo, please contact Sarah Ham, director, marketing and communications at

AACSB also has a suite of tools and resources available through myAACSB that can be used to:

  • Recruit new students unfamiliar with AACSB Accreditation
  • Help current students understand the value of attending an AACSB-accredited school
  • Foster new relationships with business partners in the community
  • Explain the important role AACSB plays in connecting business schools, business professionals, and students

If you are responsible for marketing, communications, public relations, social media, or web development at your AACSB-accredited school, these resources will boost your marketing efforts and increase your target audience’s awareness of how important earning AACSB Accreditation is to your school.

Resources for Schools (Accredited Member Access Only)

Student Brochure

Understanding the value of accreditation.

Helping prospective students understand the value of attending an AACSB-accredited business school just got easier. This brochure is designed to work with your existing marketing materials, and is ideal for use at recruiting events, open houses, networking events, and even among your current student population. Appropriate for both the undergraduate and graduate audience.

Size: 7” x 7” folded square with full color interior panels opening out.



Student Workbook

Guiding students through the college selection process.

Prospective students will learn about the key factors involved in making a decision about business school, what questions to ask along the way, and how to evaluate their ‘short list’, including the importance of searching for an AACSB-accredited school.

Ideal for admissions counselors and recruitment.

Size: 9” x 9” square, full-color.


Business Practice Brochure

Engaging with business and corporate partners.

No matter how your institution approaches the goal of connecting with business, this piece opens a dialogue about the value of those connections, and how AACSB supports and encourages that effort.

Use it when introducing AACSB to your business advisory boards, or while fostering new partnerships and collaborations with business professionals.

Size: A4 (8.27 × 11.69 inches) with slash pocket on the inside front cover.


Update Your Profile Page on

Best Business Schools is the only place where prospective students can go to search for AACSB-accredited schools.

Make sure your school’s profile is accurate and up-to-date by visiting BestBusinessSchools and reviewing your profile page.

Need to make updates? Here’s how:

To update any data, including tuition rates, specializations, web links, or the school description, this must be done via the Business School Questionnaire through DataDirect. Send an email to the research team at to make changes.

To update the school photo or logo, send the following to

  • Logo—high resolution .png or .jpg file at least 400w x 150h
  • Photo—high resolution .png or .jpg file of at least 500w x 650h

Get Connected With Us on Social Media

AACSB has a variety of social media platforms for prospective students. These accounts provide news about AACSB-accredited schools and business education.


 Twitter LinkedIn

For more information on how AACSB messaging can complement and enhance your marketing strategies, contact Sarah Ham, director of marketing and communications, at