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Media Rankings

Wall Street Journal/Harris Interactive

Overview: This ranking conducted by the Wall Street Journal and Harris Interactive focuses on full-time MBA programs is published in an annual guide and available online through the CareerJournal.com, Wall Street Journal’s executive career site. National and regional rankings are published for North American programs. A separate international ranking applies to schools located outside of North America. This ranking focuses exclusively on the opinions of corporate recruiters.

Web site: http://www.careerjournal.com/reports/bschool/

Summary of Methodology:

Wall Street Journal/Harris Interactive surveys corporate recruiters to calculate rankings. The survey measures the perception of the school and its students, intended future behavior toward that school, and mass appeal. Each component is weighted equally to determine the overall rank. Ratings on 20 attributes are weighted by their relative importance to determine the total perception score. For the supportive behavior score, recruiters are asked about the likelihood of returning to recruit at the school in the next two years and about the likelihood of making an offer to a student at the school in the next two years. In North America, the mass appeal score is based on the total number of participating recruiters who indicated that they hire from a school. Outside of North America, the mass appeal score is based on the number of countries in which recruiters for a school are based. Ranks for each category (national regional, international) are determined and averaged to arrive at the current year overall rank.

Multivariate statistical analysis is conducted to determine clusters of schools that share recruiters. To determine the final rank, the average of the current and previous year ranks is calculated for schools remaining the in same cluster. Only current year results are used for schools that move between clusters or are new participants.  More … 




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